Shiksolve Education is looking for a performance-driven Meta Ads Specialist with hands-on experience in EdTech and ODL (Online/Distance Learning) programs.
? Location: Gurugram, Sector 47
? Experience: Minimum 2 Years
? Industry: EdTech / ODL Programs – Mandatory
? Job Type: Full-time | In office
? Key Responsibilities• Plan, execute and optimize Meta Ads campaigns for ODL/EdTech programs
- Manage Facebook & Instagram lead-generation and conversion campaigns
- Develop audience targeting, retargeting and remarketing strategies
- Monitor CPL, CPA, CTR, CVR, ROAS and overall campaign performance
- Manage campaign budgets and optimize spend based on performance
- Conduct A/B testing of creatives, audiences and ad copies
- Analyze lead quality and work closely with the sales team to improve conversions
- Track campaign performance through Meta Ads Manager, GA4 and relevant tracking tools
- Identify scaling opportunities while maintaining lead quality and acquisition costs
- Prepare regular campaign performance reports and actionable insights
? Requirements• Minimum 2 years of hands-on Meta Ads experience
- EdTech / ODL experience is mandatory
- Strong understanding of lead generation and conversion campaigns
- Experience handling performance marketing budgets
- Strong knowledge of Meta Ads Manager and campaign optimization
- Understanding of tracking, pixels, events and conversion funnels
- Strong analytical and problem-solving skills
- Ability to work with sales teams to improve lead-to-admission conversion
? We are specifically looking for candidates who have already handled Meta campaigns for EdTech/ODL programs.
? Interested candidates can share their CV with us.