About the Role

We are looking for a Meta Ads Executive / Performance Marketing Executive who will be responsible for planning, executing, optimizing, and monitoring paid advertising campaigns across Meta platforms (Facebook & Instagram) to generate quality leads and improve customer acquisition.

Key Responsibilities

Plan and execute Meta Ads campaigns across Facebook and Instagram.

Create and manage campaigns, ad sets, audiences, budgets, and bidding strategies.

Conduct audience research and segmentation to identify relevant target audiences.

Develop and test different ad creatives, copy, formats, and CTAs.

Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, CPC, ROAS, conversions, and lead quality.

Perform A/B testing of creatives, audiences, landing pages, and campaign strategies.

Manage daily campaign budgets and ensure efficient utilization of advertising spend.

Track and analyze campaign performance using Meta Ads Manager, Meta Pixel, and other analytics tools.

Coordinate with the creative and content teams for ad creatives, videos, banners, and copy.

Identify underperforming campaigns and implement corrective actions.

Prepare regular performance reports and provide actionable insights.

Conduct competitor and market research to identify new advertising opportunities.

Stay updated with Meta Ads updates, targeting options, policies, and performance marketing trends.





Required Skills

Hands-on experience with Meta Ads Manager.

Strong understanding of Facebook & Instagram advertising.

Knowledge of lead generation and conversion campaigns.

Positive understanding of CPL, CPA, CTR, CPC, ROAS, and conversion rates.

Experience with audience targeting, retargeting, lookalike audiences, and remarketing.

Knowledge of Meta Pixel and conversion tracking.

Strong analytical and data interpretation skills.

Good understanding of digital marketing and customer acquisition.

Ability to work with creative/content teams and provide clear campaign requirements.

Qualification & Experience

Bachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field.

1–3 years of hands-on experience in Meta Ads / Performance Marketing.

Experience in NBFC, BFSI, Fintech, Financial Services, Lead Generation, or similar industries will be an added advantage.

Key Performance Indicators (KPIs)

Quality and volume of leads generated.

Cost per Lead (CPL).

Cost per Acquisition (CPA).

Conversion rate.

Return on Ad Spend (ROAS).

Campaign and audience performance.

Efficient utilization of advertising budget.

Overall improvement in paid acquisition performance.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Meta ads executive (Gurugram)
🏢 VRINDA FINLEASE
📍 Gurugram