Key Responsibilities

- Develop and implement marketing strategies to promote university programs and admissions.

- Plan and execute digital marketing campaigns through social media, websites, email, search engines, and other online channels.

- Coordinate admission campaigns, education fairs, exhibitions, seminars, open days, and student engagement events.

- Visit schools, colleges, coaching institutes, and other educational organizations to promote university programs.

- Build and maintain relationships with school counselors, education consultants, media organizations, and other stakeholders.

- Generate and follow up on student enquiries and coordinate with the admissions team to improve conversions.

- Conduct market research to understand student preferences, competitor activities, emerging courses, and market trends.

- Monitor marketing campaign performance and prepare regular reports for university management.

- Manage the university's social media presence and coordinate with creative agencies, media agencies, and other vendors.

- Support branding and ensure consistent use of the university's logo, messaging, and visual identity.

- Develop promotional strategies for new courses, programs, scholarships, facilities, and university initiatives.

- Maintain databases of prospective students, schools, partners, and other contacts.





- Assist in organizing press conferences, media interactions, institutional events, and public relations activities.

- Monitor the university's online reputation and respond appropriately to enquiries and feedback.

- Prepare marketing budgets, quotations, campaign plans, and performance reports.

Required Qualifications

- Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, Public Relations, or a related field.

- Experience in education marketing, admissions, digital marketing, or institutional branding is preferred.

- Robust communication, presentation, negotiation, and networking skills.

- Good proficiency in MS Office/Google Workspace.

- Ability to travel for school visits, education fairs, events, and promotional activities.

Key Performance Indicators (KPIs)

- Number of qualified student enquiries generated.

- Admission enquiry-to-enrollment conversion rate.

- Effectiveness and ROI of marketing campaigns.

- Growth in website and social media engagement.

- Number of school/institution partnerships and outreach activities.

- Event participation and lead generation.

- Brand visibility and stakeholder engagement.

- Achievement of annual admission and marketing targets.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Officer (Junagadh)
🏢 Noble University
📍 Junagadh