Paid Ads &

- Performance Marketing 1.⁠ ⁠Paid Ads &
- Performance MarketingPlan, execute, and optimize targeted high-converting ad campaigns on Meta Ads Manager (Facebook &
- Instagram) and Google Ads. Track key performance metrics such as ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), and CPA (Cost Per Acquisition) to ensure maximum profitability. Execute retargeting campaigns to bring back lost visitors and improve conversion rates. 2.⁠ ⁠Shopify Store Management &
- Conversion OptimizationOversee day-to-day website operations on Shopify, including recent saree collection launches, product listings, pricing updates, and banner designs. Monitor sales funnels and optimize the customer journey from landing page to checkout. Implement strategies to reduce Cart Abandonment Rate using automated WhatsApp, Email, and SMS workflows. 3.⁠ ⁠Analytics &
- Strategic PlanningAnalyze daily/weekly performance using Google Analytics and Meta Insights to identify top-performing products and sales trends. Plan seasonal promotional campaigns, festival sales, combo offers, and discount strategies aligned with inventory stock. Manage and allocate the monthly ad budget efficiently across different marketing channels. . Content, Live Sessions &
- Influencer MarketingStrategy and planning for Instagram/Facebook Live Sessions, trending Reels, and product shoots to showcase saree drape, fabric quality, and colors.



Identify and collaborate with fashion/lifestyle influencers for brand promotion and outreach. 5.⁠ ⁠Team &
- Operations ManagementLead and manage the in-house creative team (Graphic Designers, Photographers, Video Editors, and Content Writers). Coordinate with the customer support and dispatch teams to ensure smooth customer query resolution and order fulfillments. . Content, Live Sessions &
- Influencer MarketingStrategy and planning for Instagram/Facebook Live Sessions, trending Reels, and product shoots to showcase saree drape, fabric quality, and colors. Identify and collaborate with fashion/lifestyle influencers for brand promotion and outreach. 5.⁠ ⁠Team &
- Operations ManagementLead and manage the in-house creative team (Graphic Designers, Photographers, Video Editors, and Content Writers). Coordinate with the customer support and dispatch teams to ensure smooth customer query resolution and order fulfillments. . Content, Live Sessions &
- Influencer MarketingStrategy and planning for Instagram/Facebook Live Sessions, trending Reels, and product shoots to showcase saree drape, fabric quality, and colors. Identify and collaborate with fashion/lifestyle influencers for brand promotion and outreach. 5.⁠ ⁠Team &
- Operations ManagementLead and manage the in-house creative team (Graphic Designers, Photographers, Video Editors, and Content Writers). Coordinate with the customer support and dispatch teams to ensure smooth customer query resolution and order fulfillments.

📌 Marketing Manager (Ambernath)
🏢 S V Collection
📍 Ambernath