Manager-Marketing Key purpose of the job: This position is responsible for strategizing, conceptualizing, planning, managing, coordinating and executing all marketing communication programs across defined geographies. To Build the brand & enhance the imagery for the company through marketing activities. Marketing of the projects so as to generate maximum revenue for the company.

Key Accountabilities Marketing of projects PAN India Brand building for individual project/Projects brands Public relation so as to get positive publicity for the company Help sales team to achieve their goals by generating required valid leads. Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land Strategic Marketing Plan for the Corporate Brand & Individual Projects. Media selection & planning to increase the project/ Brand reach among the target segment.

To build up brand equity by doing various marketing activities.

Public

Relation strategy for corporate/ Project.

Operational

Conduct market research to understand customer requirements within various micro-markets Develop and implement targeted marketing plans and strategies Plan, manage and execute various marketing, advertising, events, promotions and PR activities Monitor,



review, measure and report the effectiveness of all marketing communication activities Determine and manage the marketing budget with focus on cost and quality Deliver marketing collaterals, with focus on timely delivery of content and quality within budget Create cutting-edge and powerful marketing strategies and presentations Liaise with print / outdoor for branding and advertising Collaborate with the sales function to understand specific targets and requirements Develop and coordinate the production of marketing and promotional materials and programs including but not limited to print, digital electronic media, direct e-mailers, audio-visuals, signage Monitor industry best practices Internal & External Interactions Internal: All Stakeholders – Sales, Business Development, Engineering, Planning & Designing External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers., Education &

Experience Requirement: MBA Marketing with 2-5 Years of experience Should have Branding & Marketing experience in Real Estate Industry

📌 Marketing Manager (Mumbai)
🏢 Larsen u0026 Toubro
📍 Mumbai