EASETOLEARN

MARKETING MANAGER

Job Details

Information

Department

Marketing

Designation

Marketing Manager

Experience

4–8 Years

Employment Type

Full-Time

Location

Delhi NCR

Reporting To

Founder / Business Head

Industry

EdTech

ROLE OVERVIEW

EaseToLearn is looking for a Marketing Manager to lead the planning, execution, and measurement of marketing initiatives that strengthen the brand, generate qualified demand, and contribute directly to business growth.

The role combines marketing strategy, customer acquisition, performance marketing, brand positioning, content, campaign management, market intelligence, analytics, and team/agency management.

The ideal candidate should be comfortable working across both creative thinking and commercial performance, with a clear understanding of how marketing activity translates into customer interest and business outcomes.

KEY RESPONSIBaILITIES

A. Marketing Strategy & Planning

- Develop monthly, quarterly, and annual marketing plans aligned with business objectives.
- Identify priority customer segments, customer needs, behaviours, and purchase triggers.
- Build marketing calendars around education, examination, admission, and seasonal cycles.
- Define campaign objectives, budgets, channels, timelines, and expected outcomes.

B. Customer Acquisition & Performance Marketing

- Develop customer acquisition through Google, Meta, YouTube, Search, Display, Social Media, Email, WhatsApp, and other relevant channels.
- Monitor CPL, CAC, CPA, conversion rate, ROAS, lead quality, marketing spend, and attributed revenue.
- Identify performance gaps across audience, messaging, creative, offer, channel, landing page, and conversion process.
- Develop remarketing and lead-nurturing initiatives.

C. Brand, Content & Social Media

- Strengthen EaseToLearn's brand positioning and market communication.




- Coordinate with content, design, video, and social media teams.
- Develop campaigns based on customer needs, product value, education trends, and market opportunities.
- Evaluate content and social media performance against business objectives.

D. Campaign Management Own the complete campaign lifecycle:

Objective → Audience → Message → Creative → Channel → Budget → Launch → Measurement → Optimisation

- Monitor campaign performance and implement timely improvements.
- Ensure marketing activities remain aligned with business priorities.

E. Market & Competitor Intelligence

- Track competitor products, pricing, offers, positioning, communication, and acquisition strategies.
- Monitor market trends, customer expectations, and emerging opportunities.
- Identify potential customer segments and current marketing channels.

F. Marketing & Sales Alignment

- Work closely with Sales to improve lead quality and conversion.
- Analyse lead sources, customer objections, conversion patterns, and lost opportunities.
- Use Sales and Customer Support feedback to improve marketing communication.

G. Reporting & Team Management

- Prepare regular marketing performance reports.
- Manage internal marketing teams, agencies, freelancers, and external partners.
- Establish priorities, deliverables, timelines, and performance expectations.

KEY PERFORMANCE INDICATORS (KPIs)

- Qualified leads generated
- Lead quality
- Customer acquisition




- CPL / CAC / CPA
- Conversion rate
- ROAS and marketing efficiency
- Campaign performance
- Marketing-attributed revenue
- Channel performance
- Brand and market visibility
- Marketing–Sales alignment

REQUIRED EXPERIENCE & QUALIFICATIONS

- 4–8 years of relevant marketing experience.
- Strong experience in digital marketing, customer acquisition, campaign management, brand building, or performance marketing.
- Experience in EdTech, Education, SaaS, Consumer Internet, or digital products is preferred.
- Experience managing teams, agencies, or external marketing partners is preferred.
- Bachelor's degree in Marketing, Business, Management, Communications, or a related field.
- MBA/PGDM in Marketing or a related discipline is preferred.

CORE COMPETENCIES Strategic: Marketing planning, customer understanding, market positioning, campaign strategy.

Digital: Performance marketing, digital acquisition, social media, content, analytics.

Commercial: Budget management, CAC, CPL, CPA, ROAS, conversion, revenue analysis.

Leadership: Team management, agency coordination, prioritisation, execution.

Analytical: Data interpretation, performance tracking, problem identification, optimisation.

Communication: Strong written, verbal, presentation, and cross-functional communication.

SUCCESS PROFILE

Success in this role means building a marketing function that understands its audience, communicates the value of EaseToLearn clearly, generates qualified demand, measures outcomes accurately, and continuously improves acquisition efficiency.

Core outcome:

Make the right people notice EaseToLearn, understand its value, engage with the brand, and take the next step.

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Marketing Manager (Janakpuri)
🏢 EaseToLearn
📍 Janakpuri