Business Development / Marketing Manager

Dealer & Distributor Network and B2B Growth Inverter/Backup, UPS, Solar Hybrid BESS & 2W/3W EV

Location: Pune, Maharashtra (base), covering neighboring states

Experience: 2 to 5 years

Compensation: 35,000 per month + travel expenses + company mobile SIM

Job Summary

We are looking for a driven Business Development / Marketing Manager with 25 years of experience to grow our dealer and distributor network across Maharashtra and its neighboring states (Gujarat, Madhya Pradesh, Karnataka, Goa, Telangana, and Chhattisgarh) for inverter/backup power applications. The role also develops B2B business for UPS backup systems, solar hybrid solutions, and 2-wheeler/3-wheeler EV applications, and runs on-ground marketing activities that support channel growth. The ideal candidate has hands-on field sales or channel experience in the power backup, battery, UPS, solar, or EV space, is target-oriented, and is comfortable with frequent travel across the territory.

Key Responsibilities

Identify, evaluate, and onboard new dealers and distributors for inverter and backup power products across the assigned territory.

Support negotiation of commercial terms, credit limits, and area mapping for new channel partners, in line with company policy.

Manage and grow the existing dealer/distributor base; drive primary and secondary sales targets and track dealer performance, stock, and scheme utilization.

¢ Execute dealer engagement programs incentive schemes, trade promotions, and loyalty initiatives to improve retention and sell-through.





¢ Generate and close B2B leads for UPS backup systems with IT, healthcare, BFSI, telecom, and industrial customers.

¢ Build a B2B pipeline for solar hybrid inverter/BESS solutions with EPCs, system integrators, and commercial/industrial customers.

¢ Develop relationships with 2W/3W EV OEMs, fleet operators, and EV dealerships for battery and backup applications.

¢ Plan and run local marketing activities dealer meets, product demonstrations, trade fairs, and co-branded promotions.

¢ Carry out market mapping and competitor tracking (pricing, schemes, product positioning) to identify new territories and opportunities.

¢ Coordinate with supply chain and service teams to ensure timely order fulfillment, service support, and warranty/claims resolution.

¢ Maintain accurate records of leads, visits, and orders in CRM/Excel, and share weekly and monthly reports with management.

Required Qualifications

¢ Bachelor's/ Masters degree in Marketing, Business, Engineering, or a related field; MBA (Marketing) preferred.

¢ 25 years of experience in sales, business development, or marketing, with direct exposure to dealer/distributor channels or B2B sales.

¢ Experience in the inverter, UPS, battery,



or power backup industry preferred; solar or EV industry exposure is a plus.

¢ Working knowledge of channel sales practices dealer appointment, schemes, credit terms, and primary/secondary sales tracking.

¢ Positive negotiation, presentation, and relationship-building skills.

¢ Willingness to travel extensively (50%+) across the assigned territory for dealer visits, customer meetings, and market development.

¢ Good communication skills in English, Hindi, and Marathi; knowledge of other regional languages of the target states is an advantage.

¢ Comfortable using CRM tools, MS Excel, and PowerPoint for tracking and reporting.

¢ Valid two-wheeler/four-wheeler driving license preferred.

Preferred Qualifications

¢ Existing contacts with inverter, UPS, battery, solar, or EV dealers and B2B customers in the target states.

¢ Experience supporting the launch of a product or dealer network in a new geography.

¢ Familiarity with the 2W/3W EV ecosystem OEMs, fleet operators, and battery/charging players.

¢ Exposure to digital and trade marketing (social media campaigns, product literature, exhibitions).

Core Skills

¢ Dealer/distributor acquisition and management

¢ B2B lead generation and account management

¢ Field sales and territory coverage

¢ Trade and on-ground marketing execution

¢ Negotiation, communication, and reporting

Compensation & Benefits

¢ Salary: 35,000 per month.

¢ Travel: official travel expenses covered as per company policy.

¢ Company-provided mobile SIM for official use.

📌 Marketing Manager (Pune)
🏢 Exergi Murphy Power Solutions Private
📍 Pune