– Marketing Manager – BTL

Position: Marketing Manager – BTL

Industry: Laminates / Plywood / Building Materials

Location: Delhi / NCR

Experience: 3–10 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and creative Marketing Manager – BTL to lead and execute below-the-line marketing initiatives for a leading Laminates/Plywood brand in Delhi/NCR.

The ideal candidate must have relevant experience in the Laminates/Plywood industry and a solid understanding of dealer, distributor, architect, interior designer, contractor, and retail-focused marketing activities.

Key Responsibilities

- Develop and execute BTL marketing strategies and campaigns for laminates, plywood, and allied building-material products.
- Plan and execute dealer/distributor engagement programs to strengthen brand visibility and channel relationships.
- Develop and manage architect and interior designer engagement activities including meets, presentations, workshops, and networking events.
- Plan and execute contractor, carpenter, fabricator, and influencer engagement programs.
- Coordinate product launches, exhibitions, trade events, dealer meets, retailer meets, and promotional activities.
- Develop and execute regional marketing campaigns based on market and business requirements.
- Plan in-store branding, retail visibility, displays, POSM, signage, and merchandising initiatives.
- Manage production and distribution of marketing materials such as brochures, catalogues, product samples, display units, danglers, standees, etc.
- Coordinate with sales teams to identify market opportunities and develop BTL activities to support sales targets.
- Plan and manage local activations, roadshows, market promotions, and customer engagement programs.
- Coordinate with agencies, vendors, event partners, printers, and other marketing service providers.
- Prepare campaign briefs, budgets, timelines, and execution plans.
- Monitor campaign execution and ensure activities are completed within approved budgets and timelines.




- Track and evaluate campaign effectiveness through leads, customer engagement, dealer participation, brand visibility, and business impact.
- Conduct competitor and market analysis to identify new promotional opportunities.
- Maintain BTL activity calendars, budgets, MIS, and post-campaign reports.
- Ensure consistent implementation of brand guidelines across all BTL activities.

Key Stakeholder Engagement The candidate will work closely with:
- Dealers & Distributors
- Retailers
- Architects
- Interior Designers
- Contractors
- Carpenters & Fabricators
- Builders & Developers
- Sales & Distribution Teams
- Marketing Agencies & Vendors

Required Skills & Qualifications
- Graduate/MBA in Marketing, Advertising, Business Management, or a related field preferred.
- 3–10 years of relevant marketing experience.
- Mandatory: Prior experience in the Laminates/Plywood industry.
- Strong hands-on experience in BTL marketing and on-ground activation.
- Experience managing dealer, distributor, retailer, architect, and influencer engagement programs.
- Strong understanding of the building materials / interior products market.
- Experience in event management, exhibitions, dealer meets, product launches, and local activations.
- Strong vendor and agency management skills.
- Good budgeting, planning, negotiation, and execution abilities.
- Strong communication and presentation skills.
- Proficiency in MS Excel, PowerPoint, and marketing MIS/reporting.
- Ability to travel within Delhi/NCR and other markets as required.

mail updated resume wih salary details-

email: etalethire@ gmail.com satish: 88O 2749743

Pay: ₹12,558.45 - ₹56,822.66 per month

Ability to commute/relocate

- Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- How Much experience you have in Laminates/sunmica industry ?
- Current salary ?
- Expected salary ?
- Notice period in days ?
- Current location ?

Experience:
- Marketing: 3 years (Preferred)
- BTL Marketing: 3 years (Preferred)

Work Location: In person

📌 Marketing Manager - BTL (Laminates/Plywood) (Delhi)
🏢 eTalenthire
📍 Delhi