About Unplex
Unplex is a cross-border payments platform that helps people and businesses move money internationally with zero transfer fees at the live mid-market rate. We're registered with FinCEN and FINTRAC, partnered with Visa, and currently serve the US, UK, and Europe to India and the Philippines.
The role
You'll build the marketing engine behind Unplex's business payments offering, covering positioning, lead generation, sales enablement, and partnerships. You'll work closely with sales and report directly to the founder. Success here is measured in pipeline and revenue, not impressions.
What you'll own
Positioning and content
- B2B positioning against Wise Business, Payoneer, Airwallex, banks, and local competitors in each corridor
- Sales collateral: one-pagers, pitch decks, case studies, pricing explainers, and security and compliance FAQs
- Thought leadership on cross-border payments, including FX costs, settlement times, compliance documentation, and invoicing across our markets
Demand generation
- Inbound: SEO, LinkedIn (company page and founder-led content), webinars, and gated content
- Outbound: defining the ideal customer profile, building lists, and running email and LinkedIn sequences with sales
- Paid LinkedIn and Google campaigns where the economics make sense
Partnerships and events
- Distribution partnerships with accounting firms,
invoicing and accounting software, freelancer platforms, trade bodies, and startup communities
- Representing Unplex at fintech, trade, and startup events, and running our own small events
How we'll measure success
Marketing- and sales-qualified leads, influenced pipeline, cost per qualified lead, partner-sourced accounts, and time to first transaction for new business accounts.
You'll likely have
- 4–7 years in B2B marketing, ideally in payments, fintech, or SaaS selling to SMEs and startups
- A track record of building pipeline from scratch, with numbers to back it up
- Robust writing skills, including the ability to explain FX and settlement clearly to a CFO or founder
- Comfort being the public face of Unplex at events and in partner meetings
- Hands-on experience with a CRM such as HubSpot and with outbound tools
Strong plus: Experience marketing B2B payments across multiple countries, knowledge of cross-border payment regulation in our markets, or existing partner networks in more than one region.
Details: Remote (India preferred, with regular overlap with US and UK business hours). Full-time. Competitive salary plus ESOPs.
To apply: Share a lead-generation campaign you built, including the channel, the cost, and how many leads became revenue.
📌 Marketing Manager, Business Payments (India)
🏢 Unplex
📍 India