About Biltrax

Founded in 2018, Biltrax Construction Data is a leading intelligence platform in India’s construction industry, enabling material manufacturers to make data-driven decisions. Tracking 62,000 projects worth INR 12,798,449 crore (USD 1.36 trillion), Biltrax delivers structured insights across residential, commercial, and infrastructure sectors. Through close collaboration with industry stakeholders, we support market sizing, opportunity identification, and strategic engagement, driving client growth.

As we expand, we are looking to onboard high-quality talent to fuel our next phase.

About Biltrax Media

Biltrax Media covers architecture and construction through the lens of data, technology, economics, engineering, and policy. It provides credible news, trends, analysis, and insights on India’s construction sector, along with global innovations and their relevance to the Indian market.

Role Overview

We are hiring a Marketing Manager to lead Biltrax’s marketing engine, focusing on inbound lead generation, brand positioning, and business growth. The role involves translating complex insights into impactful marketing output and working closely with leadership to align marketing with business goals. This is a hands-on role suited for someone who takes ownership, ensures consistency, and delivers high-quality work in a fast-paced environment.

Key Responsibilities1. Inbound Lead Generation (Primary Focus)

- Own the strategy and execution of inbound marketing to attract qualified CXO-level leads.
- Develop and manage marketing campaigns that are tight, targeted, and high-quality.
- Optimise website for lead capture, clear value proposition, and demo booking flows.




- Build and manage a content-led funnel that converts website visitors and LinkedIn audiences into prospects.
- Track, measure, and improve lead quality metrics, not just volume.

2. Content & Thought Leadership

- Drive Biltrax's presence as the intellectual centre of construction intelligence in India.
- Build and execute a structured content calendar.
- Own the MD/Founder's personal branding on LinkedIn.
- Oversee Biltrax Pulse- our flagship annual & Semi- annual market intelligence report and ongoing sector-specific reports.
- Produce blog content and short-form insights that showcase Biltrax data as a decision-making tool.
- Create video snippets and multimedia content around client stories and market insights.

3. Sales Collateral & BD Support

- Build and maintain a library of high-quality, consistent marketing collaterals.
- Work closely with the BD team to ensure all outgoing materials are on-brand and pitch-ready.
- Support the BD team with campaign materials for targeted outreach.
- Create and manage exhibition and event materials for industry participation.

4. Client Nurture & Retention Marketing

- Own the non-sales communication layer with existing clients- driving continuous value perception.




- Work with the BD/KAM team to identify low-engagement client accounts and trigger relevant marketing interventions.
- Contribute to higher renewal rates by ensuring clients actively perceive and use the value of their subscription.

5. Brand, Positioning & Consistency

- Ensure all Biltrax outputs- digital, print, presentations- follow a consistent tone, structure, and visual identity.
- Manage office branding, signage, and physical brand identity at the Navi Mumbai office.
- Oversee Biltrax's digital branding across all platforms.
- Manage event participation strategy: industry events, speaking opportunities, and post-event content amplification.

What We Are Looking ForCandidate Requirements

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–7 years of B2B marketing experience- ideally in data, research, information services, consulting, or related industries.
- Excellent oral and written communication skills.
- Proven ability to work efficiently within a team.
- Strong attention to detail with a consistent and structured execution approach.
- Hands-on experience developing high-quality marketing collaterals with a robust focus on clarity and structure.
- Experience working closely with sales teams to support pipeline creation and conversions.
- Demonstrated ownership of content planning, execution, and performance tracking.
- Experience producing high-quality marketing collaterals.
- Proficiency with AI tools (ChatGPT, Claude, etc.) to accelerate content and insight workflows, along with knowledge of standard marketing tools and platforms.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Marketing Manager (Vashi)
🏢 Biltrax Construction Data
📍 Vashi