Job Responsibilities:

- Develop and implement effective marketing strategies to increase brand awareness, enquiries, admissions, and revenue.
- Plan and manage digital and offline marketing campaigns across multiple channels.
- Manage and monitor social media platforms, online promotions, and digital marketing activities.
- Generate and manage leads through various marketing channels and promotional campaigns.
- Monitor the performance of marketing campaigns and prepare regular reports for management.
- Conduct market research and identify new marketing opportunities and target audiences.
- Coordinate with Sales, HR, Academic, and Branch teams to achieve organizational objectives.
- Plan and execute promotional events, seminars, campaigns, job fairs, and other marketing activities.
- Monitor market trends and competitor activities and suggest suitable marketing strategies.
- Manage marketing budgets and ensure effective utilization of resources.
- Coordinate with external agencies, designers, vendors, and media partners when required.
- Develop and maintain marketing materials, promotional content, and branding activities.




- Set marketing targets and monitor the performance of the marketing team.
- Lead, guide, and motivate the marketing team to achieve assigned targets.
- Ensure timely execution of branch-level marketing activities.
- Identify current marketing channels and implement innovative promotional strategies.
- Prepare weekly and monthly marketing performance reports.
- Ensure timely fulfilment of company marketing requirements.
- Perform other duties and responsibilities assigned by the management.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 10 years of experience in marketing or a related role.
- Incentives are applicable
- Strong knowledge of marketing, social media, lead generation, and campaign management.
- Good communication, leadership, analytical, and team-management skills.
- Ability to work with multiple teams and manage marketing activities across different branches.
- Experience in the education/training sector will be an added advantage.

Pay: ₹50,000.00 per month

Work Location: In person

📌 Marketing Manager (Thiruvananthapuram)
🏢 Al Salama School of Safety Studies
📍 Thiruvananthapuram