Job Title: Marketing Manager

Location

Mumbai

Experience

6–8 Years

About Us

31 Labels is a curated marketplace for premium western wear, bringing together the best contemporary fashion brands under one destination. We are looking for a highly driven Marketing Manager who can lead and execute 360-degree marketing initiatives to drive brand awareness, customer acquisition, and growth.

Key Responsibilities

Performance Marketing

- Plan, execute, and optimize performance marketing campaigns across Meta, Google, YouTube, and other digital platforms.
- Monitor ROAS, CAC, LTV, conversion rates, and other key performance metrics.
- Work closely with agencies and internal teams to drive customer acquisition and retention.

SEO & Organic Growth
- Develop and implement SEO strategies to improve organic traffic and search rankings.
- Conduct keyword research, on-page and off-page optimization, and content planning.
- Analyze website performance and recommend improvements.

Social Media Marketing

- Own and manage social media strategy across Instagram, Facebook, Pinterest, and emerging platforms.
- Create content calendars and ensure consistent brand communication.
- Monitor trends and identify opportunities for engagement and growth.

Influencer & Celebrity Marketing
- Build and manage relationships with influencers, celebrities, stylists, editors, and content creators.
- Conceptualize and execute influencer campaigns and brand collaborations.
- Measure campaign performance and ROI.

Brand & 360° Marketing
- Plan and execute integrated marketing campaigns across digital, social, PR, influencer, offline events, and partnerships.
- Work on brand positioning and awareness initiatives.




- Coordinate with creative, merchandising, and technology teams to ensure seamless campaign execution.

CRM & Retention Marketing
- Drive customer engagement through WhatsApp, email marketing, and loyalty initiatives.
- Analyze customer journeys and improve repeat purchase metrics.

Analytics & Reporting
- Track campaign performance and prepare regular reports and insights.
- Use tools such as Google Analytics, Meta Ads Manager, Search Console, and CRM platforms to make data-driven decisions.

Agency & Stakeholder Management
- Coordinate with external agencies, influencers, PR partners, and internal teams.
- Manage budgets and ensure effective allocation of marketing spends.

Qualifications

- Bachelor's degree in Marketing, Business, or related field.
- 6–8 years of experience in digital and brand marketing, preferably in fashion, lifestyle, beauty, or e-commerce.
- Strong understanding of SEO, performance marketing, social media, influencer marketing, and CRM.
- Hands-on experience with Meta Ads, Google Ads, Google Analytics, Search Console, and marketing automation tools.
- Strong analytical, communication, and project management skills.
- Ability to work in a fast-paced, high-growth environment.

Preferred Experience

- Experience in D2C, e-commerce, fashion, beauty, or lifestyle brands.
- Proven track record of scaling brands through integrated marketing initiatives.
- Strong network within the influencer and fashion ecosystem.

What We're Looking For A hands-on marketer who understands both brand building and performance marketing and can independently drive 360-degree marketing initiatives to build 31 Labels into a leading fashion destination.

📌 Marketing Manager (Mumbai)
🏢 31 Labels
📍 Mumbai