Job Title: Marketing Head

Department: Marketing

Reports To: Director

Location: Vashi, Navi Mumbai

Job Purpose:

The Marketing Head is responsible for developing and executing comprehensive marketing strategies to strengthen Kidzonia International Preschool &

- Day Care's brand presence, drive admissions, enhance parent engagement, and support business growth across all centers. This role oversees digital marketing, offline marketing, lead generation, events, partnerships, center branding, and marketing team performance while ensuring consistent communication of Kidzonia's values and educational philosophy.

Travel to centers is mandatory to monitor marketing activities, support admissions initiatives, conduct market assessments, and ensure consistent brand implementation across all locations.

Key Responsibilities

1.

Strategic Marketing

Planning

- - Develop and implement annual and quarterly marketing strategies aligned with organizational goals.

- Create admission-focused marketing plans to support enrollment targets.

- Identify market opportunities, emerging trends, and competitive positioning strategies.

- Develop center-specific marketing initiatives based on local demographics and market conditions.

- Establish marketing budgets and monitor return on investment (ROI).

2.

Brand

Management

- - Strengthen and maintain Kidzonia's brand identity across all centers.

- Ensure consistency in branding, messaging, and communication materials.

- Develop brand guidelines and monitor compliance across locations.

- Build brand awareness and credibility within target communities.

- Enhance Kidzonia's reputation as a trusted preschool and daycare provider.

- Admissions &
- Lead Generation

- - Design and execute lead generation campaigns to increase admissions inquiries.

- Monitor lead conversion funnels and optimize marketing efforts.

- Collaborate with Center Managers and Admissions Teams to improve conversion rates.

- Track admission targets and marketing performance across centers.

- Develop promotional campaigns during admission seasons.

4.

Digital

Marketing

- - Oversee digital marketing initiatives including:

- Social Media Marketing

- Search Engine Optimization (SEO)

- Search Engine Marketing (SEM)

- Google Ads

- Meta (Facebook &
- Instagram) Campaigns

- Email Marketing

- WhatsApp Marketing

- Website Management

- Monitor campaign performance and optimize digital spending.

- Ensure regular publication of engaging and child-friendly content.

- Analyze digital metrics and prepare performance reports.

5.

Content

Development &

- Communication

- - Develop marketing content including:

- Brochures

- Flyers

- Newsletters

- Website Content

- Social Media Posts





- Admission Campaign Materials

- Parent Communication Materials

- Ensure all content aligns with Kidzonia's educational philosophy and values.

- Coordinate professional photography and videography activities.

- Manage content calendars and campaign schedules.

6. Events &

- Community Outreach

- - Plan and execute:

- Open House Events

- Admission Drives

- Parent Engagement Programs

- Annual Functions

- Summer Camp Promotions

- Community Events

- Build relationships with local communities, residential societies, and corporate organizations.

- Organize promotional activities to increase visibility and admissions.

- Support centers in executing local marketing initiatives.

7.

Center Marketing

Support

- - Conduct regular visits to centers to assess marketing effectiveness.

- Support Center Managers in local marketing activities.

- Ensure proper implementation of marketing campaigns at center level.

- Monitor display materials, branding elements, and promotional activities.

- Identify opportunities to improve center visibility and parent engagement.

8. Partnership &

- Business Development

- - Develop strategic partnerships with:

- Residential Communities

- Corporate Organizations

- Pediatric Clinics

- Educational Institutions

- Parenting Groups

- Community Organizations

- Explore tie-ups that support brand awareness and admissions growth.

- Negotiate and manage marketing partnerships and sponsorship opportunities.

9.

Marketing Team

Leadership

- - Lead, mentor, and develop the marketing team.

- Define roles, responsibilities, and performance expectations.

- Monitor team productivity and campaign execution.

- Conduct periodic performance reviews and provide coaching.

- Foster innovation and creativity within the marketing function.

10.

Budget

Management &

- Vendor Coordination

- - Prepare and manage the marketing budget.

- Monitor campaign expenses and vendor payments.

- Coordinate with agencies, designers, printers, digital marketing partners, and event vendors.

- Negotiate contracts and ensure cost-effective utilization of resources.

- Track marketing ROI and spending efficiency.

11.

Market

Research &

- Competitive Analysis

- - Conduct market research to understand customer needs and industry trends.

- Monitor competitor activities, offerings,



and marketing strategies.

- Analyze parent feedback and market perceptions.

- Recommend improvements based on market intelligence and insights.

12. Reporting &

- Analytics

- - Prepare periodic reports on:

- Lead Generation

- Admissions Conversion

- Campaign Performance

- Digital Metrics

- Brand Reach

- Marketing ROI

- Present insights and recommendations to management.

- Use data-driven approaches to improve marketing effectiveness.

13. Culture &

- Values Ambassador

- - Promote Kidzonia's values of care, creativity, learning, respect, and professionalism.

- Ensure marketing communications accurately reflect the organization's child-centric approach.

- Support initiatives that enhance parent trust and strengthen the school's reputation.

- Maintain ethical and responsible marketing practices suitable for early childhood education.

Required Qualifications

- - Bachelor's Degree in Marketing, Business Administration, Mass Communication, or related field.

- Master's Degree in Marketing, Management, or Business Administration preferred.

- Professional certifications in Digital Marketing will be an added advantage.

Experience

- - 8–12 years of marketing experience.

- Minimum 3–5 years in a leadership or managerial role.

- Prior experience in:

- Preschool / School / Education Sector (Preferred)

- Retail, Healthcare, Hospitality, or Service Industry Marketing

- Proven experience in admissions-driven marketing and lead generation is desirable.

Key Skills &

- Competencies

- - Strategic Marketing Planning

- Digital Marketing &
- Performance Marketing

- Brand Management

- Lead Generation &

- Conversion Management

- Event Planning &

- Community Outreach

- Budgeting &

- ROI Analysis

- Vendor &

- Agency Management

- Team Leadership &

- People Management

- Data Analysis &

- Reporting

- Solid Communication and Presentation Skills

- Relationship Building &

- Negotiation Skills

Personal Attributes

- - Creative and innovative thinker.

- Strong leadership and decision-making abilities.

- Highly organized and result-oriented.

- Proactive and solution-focused.

- Strong business acumen.

- Passion for education and child development.

- Ability to work in a fast-paced, multi-center environment.

Working Conditions

- - Full-time, in office role.

- Travel to centers is mandatory.

- May require working during admission drives, events, school functions, and promotional activities.

- Regular interaction with parents, children, staff, vendors, agencies, and community stakeholders.

- Availability for occasional weekend events and marketing campaigns as required.

📌 Marketing Head (Navi Mumbai)
🏢 Kidzonia
📍 Navi Mumbai