Educational Qualification- MBA or Equivalent in marketing. Minimum percentage of marks- 55%.
Pre3fCertification in Digital marketing, CRM, Marketing Analytics or Social Media Marketing.
Post Qualification Work Experience- Minimum 5 Years'
experience in Marketing. Out of 5 years, minimum 3 years'
experience in marketing of Executive Education / Management Institutes, Universities, Training Organizations, or EdTech Organizations.
Preference will be given to those having experience in branding, international partnerships, programme portfolio generation, and revenue generation.
Responsibilities
- Marketing: The ME will primarily drive marketing activity of various training programmes / conclaves / workshop, etc. conducted at SBIL, both in physical and online mode for external organizations in BFSI sector.
- Corporate Relations: ME will liaise with commercial Banks (public and private), cooperative Banks, Regional Rural Banks,
other FIs / corporate organizations within and outside India for marketing of training programmes designed by SBIL and e-lessons / other education material prepared by SBIL.
- Marketing Analytics: ME shall oversee and develop integrated marketing campaigns, conduct market research, and analyze data to identify and define target groups for SBIL products in the space of training and executive education.
- Strategic Marketing: ME will devise and present ideas & strategies for marketing training programmes and sweating of SBIL resources and execute the approved ideas for revenue generation.
For more details, share your updated resume or contact Sonali at [HIDDEN TEXT]/ +91 (phone hidden). Skills: Corporate Relations, Marketing Strategy, Brand Management, Business Development
Experience: 7.00-17.00 Years
Education: Master OF Business Administration (M.B.A), Master of Philosophy (M.Phil), PhD, PGDM
📌 Marketing Executive (Kolkata)
🏢 Cvali
📍 Kolkata
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