– MARKETING EXECUTIVE

Position: Marketing Executive

Department: Marketing / Business Development

Industry: Agriculture / Agro Products

Work Location: Office

Job Type: Full-Time | Office-Based

Field Work: No field Job

Reports To: Marketing Manager / Business Head

Experience: 1–4 years

Qualification: Graduate in Agriculture, Business Administration, Marketing, Commerce, or a related field

1. Job Purpose

The Marketing Executive will be responsible for supporting the company's agriculture and agro-product business through customer coordination, sales support, market research, quotation and order management, business communication, and marketing activities. This is primarily an office-based role involving coordination with customers, distributors, suppliers, sales teams, production, quality, logistics, and management.

1. Key ResponsibilitiesCustomer & Sales Coordination

- Handle day-to-day communication with existing and prospective customers.
- Respond to customer enquiries through phone, email, WhatsApp, and other business channels.
- Understand customer requirements and coordinate internally for product availability, specifications, pricing, and delivery.
- Prepare and share quotations, product details, specifications, and commercial proposals.
- Follow up on enquiries, quotations, samples, and pending orders.
- Maintain regular communication with customers and distributors.
- Update customers regarding order status, dispatches, documentation, and delivery schedules.

Agro Product Marketing
- Support marketing activities for agricultural products such as spices, grains, seeds, fruits & vegetables, animal feed, fertilizers, and related products.
- Maintain product information, technical specifications, packaging details, and marketing material.
- Coordinate with the QC team for COA, product specifications, test reports, and quality-related customer requirements.
- Understand product applications, quality parameters, packaging, and market requirements.
- Support new-product introduction and customer communication.

Market Research
- Collect and maintain information on market prices, competitors, products, customers, and market trends.




- Monitor demand and pricing trends for agricultural commodities.
- Prepare regular market updates and reports for Management.
- Identify potential customers, distributors, importers, traders, processors, and institutional buyers through online research and databases.
- Maintain an updated customer and prospect database.

Digital & Online Marketing
- Support the company's digital marketing activities.
- Manage and update product information on the company's website and relevant online platforms.
- Coordinate social-media content related to products, company activities, and business updates.
- Assist in preparing product presentations, brochures, catalogues, and other marketing materials.
- Support email marketing and customer communication campaigns.
- Generate and maintain leads through online channels.

Order & Documentation Coordination
- Prepare sales orders, quotations, proforma invoices, and other commercial documents as required.
- Coordinate with Production, Warehouse, QC, Logistics, and Accounts for order execution.
- Track order status from enquiry to dispatch.
- Maintain accurate customer and sales records.
- Ensure timely submission of required customer documents.

Customer Complaint Coordination
- Receive and record customer complaints.
- Coordinate with QC, Production, Logistics, and Management for investigation and resolution.
- Track complaint closure and communicate appropriate updates to customers.
- Maintain customer complaint records and identify recurring issues.

Reporting

Prepare regular reports covering

- Customer enquiries
- Leads generated
- Quotations issued
- Orders received
- Pending orders
- Customer follow-ups
- Market prices
- Competitor activities
- Customer complaints
- Sales/marketing performance

1. Key Skills Required





- Good verbal and written communication skills.
- Strong customer follow-up and coordination ability.
- Good knowledge of MS Excel, Word, PowerPoint, and Outlook/email.
- Good data-management and reporting skills.
- Basic understanding of agriculture and agro-product markets.
- Ability to prepare professional quotations and presentations.
- Good negotiation and interpersonal skills.
- Strong follow-up and time-management skills.
- Ability to coordinate with multiple departments.
- Valuable internet research and online lead-generation skills.

1. Preferred Candidate Profile

- Graduate in Agriculture, Marketing, Commerce, Business Administration, or a related discipline.
- 1–4 years of experience in marketing, sales coordination, customer support, business development, or agro-product marketing.
- Experience in agriculture, spices, grains, seeds, fruits & vegetables, animal feed, fertilizers, or food/agro commodities will be preferred.
- Candidates with strong communication and Excel skills may also be considered from other industries.

1. Key Performance Indicators (KPIs)

- Number of qualified leads generated
- Customer enquiry response time
- Quotation-to-order conversion
- Customer follow-up effectiveness
- New customer development
- Existing customer retention/support
- Order coordination accuracy
- Timely reporting
- Customer complaint response and closure
- Market intelligence and competitor reporting

1. Working Conditions

- Office-based position
- No routine field visits or field sales targets.
- Occasional customer meetings, exhibitions, trade fairs, or business events may be required based on business needs.
- Regular coordination with Sales, QC, Production, Warehouse, Logistics, Accounts, and Management.

1. Personal Attributes

- Professional and customer-oriented approach
- Proactive and self-motivated
- Good attention to detail
- Strong follow-up discipline
- Commercial awareness
- Positive attitude
- Ability to work independently and as part of a team
- Good analytical and problem-solving ability

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits

- Provident Fund

Work Location: In person

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