About: This role carries direct accountability for marketing-sourced pipeline. The Director will own a qualified pipeline contribution target across international markets and verticals — defined as opportunities with an identified decision-maker, a validated use case, and a defined commercial timeline. Targets are set annually in alignment with the international growth plan and reviewed quarterly with the International President.

Key Responsibilities:

1. Global Brand Strategy & Positioning
2. Events Strategy & Pipeline Generation
3. Executive Thought Leadership & Content
4. Demand Generation & Account-Based Marketing
5. India Team Alignment & Marketing Operations

Experience

- 10+ years in B2B marketing leadership, brand strategy, demand generation, and events — in complex technical or industrial sectors where credibility, trust, and long procurement cycles define the commercial environment
- Proven track record in one or more of: Smart Metering / AMI / Grid Automation, Energy Storage (BESS) / DER, Energy Management Systems (EMS), Data Centre Infrastructure, Utilities / Power / Industrial Energy Technology
- Demonstrated experience building brand credibility and marketing pipeline across APAC international markets — understanding how regulated, relationship-driven infrastructure markets require a fundamentally different approach from consumer or fast-cycle B2B
- Clear track record of marketing-sourced pipeline contribution — managing against commercial targets, not just brand or awareness metrics
- Experience owning a multi-event annual programme across a budget: booth production, speaking programmes, partner co-marketing, and post-event pipeline conversion
- Prior experience in a high-growth, resource-constrained environment — able to operate as a team of one with external support before building out

Skills & Competencies





- Exceptional written communication — able to translate complex technical propositions (programmability, BESS metering accuracy, AMI 2.0 architecture, EMS integration) into compelling market-facing narratives for executive and procurement audiences
- Commercial orientation — understands how marketing connects to revenue; manages activity against pipeline targets, not just brand or awareness metrics
- Confident operating at executive level — able to brief the CEO, CTO, or International President on events, speaking strategy, and campaign plans without hand-holding
- Hands-on and resourceful — builds compelling brand presence on a scale-up budget, making smart choices about where to invest and where to be creative
- Solid cross-functional collaborator — works effectively with Sales, Partnerships, and Product to ensure marketing is tightly aligned to commercial priorities
- Organised and process-driven — able to manage a global events calendar, multiple content workstreams, and cross-functional stakeholder relationships simultaneously

Preferred

- Existing network or relationships within the utility, smart metering, BESS, EMS, or data centre ecosystems in ASEAN, ANZ, or the Middle East
- Experience managing or marketing through channel partners, EPCs, system integrators, or BESS/EMS platform vendors — understanding how partner co-marketing differs from direct brand campaigns
- Familiarity with energy technology standards, procurement dynamics, or infrastructure investment cycles across two or more of company's target verticals
- Experience working alongside or directing a geographically distributed marketing team — comfortable setting briefs, managing quality, and maintaining alignment without co-location
- Background with ABM methodologies and B2B demand generation tools (HubSpot, Salesforce, or equivalent)
- Singapore-based or willing to relocate; high travel comfort given multi-market, multi-vertical scope

📌 Marketing Director (Noida)
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