About the Project (Elara Home)

Elara Home is a luxury second-home real estate brand focused on creating premium residential experiences in desirable destinations. We are looking for an experienced and result-oriented sales qualified to drive sales for our luxury second-home project in Dharamshala.

Designation: Sales Manager / Senior Sales Manager

Location: Dharamshala, Himachal Pradesh

Experience: 5–10 years in Real Estate Sales; experience in Luxury / Premium / Second-Home projects preferred

Employment Type: Full-Time

Salary: 7 LPA to 12 LPA

Role Overview The incumbent will be responsible for driving sales of luxury second-home properties in Dharamshala by identifying and engaging prospective customers, particularly HNI/UHNI clients, investors, entrepreneurs, senior professionals, NRIs and premium residential buyers.

The role will involve managing the complete sales cycle—from lead generation and qualification to site visits, negotiations, booking and closure—while building strong long-term relationships with clients.

Key Responsibilities

1. Sales & Business Development

- Drive sales of luxury second-home properties and achieve assigned sales targets.
- Develop and execute strategies for generating qualified leads through direct sourcing, references, networking, channel partners and other relevant channels.
- Identify potential HNI/UHNI customers and build a strong prospect pipeline.
- Generate business through personal networking, corporate connections, luxury communities and referral networks.
- Develop new business opportunities and explore new customer segments.

2. Client Acquisition & Relationship Management

- Build and maintain strong relationships with prospective and existing clients.
- Understand clients' requirements, investment objectives, lifestyle preferences and budget.
- Present the project's location, product proposition, amenities, lifestyle benefits and investment potential effectively.
- Maintain regular follow-ups with prospects and ensure a high level of client engagement throughout the sales journey.





3. Site Visits & Sales Closure

- Coordinate and conduct site visits for prospective clients.
- Provide a premium and personalised site-visit experience to HNI/UHNI customers.
- Handle client queries related to product specifications, pricing, payment plans, possession, documentation and other commercial aspects.
- Lead negotiations within the approved commercial framework.
- Drive the sales process towards booking and closure.
- Coordinate with CRM, Legal, Finance and other internal teams to ensure a smooth transaction and customer experience.

4. Channel Partner Management

- Identify and onboard suitable channel partners, brokers and luxury real estate consultants.
- Develop productive relationships with channel partners to generate qualified business.
- Conduct regular meetings and presentations for channel partners.
- Monitor channel partner performance and ensure timely follow-up on leads.

5. Market Intelligence

- Keep abreast of the luxury and second-home real estate market in Dharamshala and other relevant destination markets.
- Track competitor projects, pricing, product offerings, customer preferences and market trends.
- Share market feedback and customer insights with the management team.
- Identify emerging opportunities for business development.

6. Sales Reporting & MIS

- Maintain an updated sales pipeline and accurate lead records.
- Prepare regular sales reports, forecasts and MIS for management review.
- Track lead-to-site-visit, site-visit-to-booking and booking-to-closure conversion.
- Ensure timely updating of CRM and sales-related documentation.

Candidate Profile We are looking for a confident,



polished and commercially driven sales professional who can represent a premium/luxury real estate brand and interact comfortably with affluent clientele.

Preferred Experience:

- 5–10 years of relevant sales experience.
- Prior experience in luxury real estate, premium residential, second homes, holiday homes, hospitality, luxury automobiles, wealth management or other premium lifestyle products will be an advantage.
- Proven track record of achieving sales targets.
- Experience in handling HNI/UHNI clients will be preferred.
- Existing network among HNI/UHNI clients, entrepreneurs, CXOs, NRIs or premium investors will be an added advantage.

Key Skills

- Luxury Sales & Business Development
- HNI/UHNI Client Management
- Relationship Management
- Lead Generation & Conversion
- Negotiation & Closing Skills
- Channel Partner Management
- Excellent Communication & Presentation Skills
- Strong Networking Ability
- Customer-Centric Approach
- Market & Competitor Analysis
- CRM & Sales MIS

Education Graduate/Postgraduate in Business Administration, Marketing, Sales, Real Estate or a related field.

Company Description:

Good Earth Infra, founded in 2005, is a privately held real estate development, investment, and management firm headquartered in Delhi NCR. The company has delivered over 3 million square feet of office, retail, and mixed-use assets and serves more than 1,000 clients, including its flagship retail shopping mall, Good Earth City Center. Current projects under construction span 2.9 million square feet, featuring major mixed-use, office, and high-street retail developments in Gurugram and Delhi.

Guided by values of credibility, transparency, humility, continuous learning, and well-being, Good Earth Infra focuses on creating functional, future-forward spaces that enhance everyday life. The firm is committed to developing high-quality projects that elevate neighborhoods and support health, harmony, and productivity.

📌 Manager / Senior Manager Sales – Luxury Residential Project (Dharamshala)
🏢 Good Earth Infra
📍 Dharamshala