About the Project (Elara Home)

Elara Home is a luxury second-home real estate brand focused on creating premium residential experiences in desirable destinations. We are looking for an experienced and result-oriented sales professional to drive sales for our luxury second-home project in Dharamshala .

Designation: Sales Manager / Senior Sales Manager

Location: Dharamshala, Himachal Pradesh

Experience: 5–10 years in Real Estate Sales; experience in Luxury / Premium / Second-Home projects preferred

Employment Type: Full-Time

Salary: 7 LPA to 12 LPA

Role Overview The incumbent will be responsible for driving sales of luxury second-home properties in Dharamshala by identifying and engaging prospective customers, particularly HNI/UHNI clients, investors, entrepreneurs, senior professionals, NRIs and premium residential buyers .

The role will involve managing the complete sales cycle—from lead generation and qualification to site visits, negotiations, booking and closure—while building strong long-term relationships with clients.

Key Responsibilities

1. Sales & Business Development

- Drive sales of luxury second-home properties and achieve assigned sales targets.
- Develop and execute strategies for generating qualified leads through direct sourcing, references, networking, channel partners and other relevant channels.
- Identify potential HNI/UHNI customers and build a robust prospect pipeline.
- Generate business through personal networking, corporate connections, luxury communities and referral networks.
- Develop new business opportunities and explore new customer segments.

2. Client Acquisition & Relationship Management

- Build and maintain strong relationships with prospective and existing clients.
- Understand clients' requirements, investment objectives, lifestyle preferences and budget.
- Present the project's location, product proposition, amenities, lifestyle benefits and investment potential effectively.
- Maintain regular follow-ups with prospects and ensure a high level of client engagement throughout the sales journey.





3. Site Visits & Sales Closure

- Coordinate and conduct site visits for prospective clients.
- Provide a premium and personalised site-visit experience to HNI/UHNI customers.
- Handle client queries related to product specifications, pricing, payment plans, possession, documentation and other commercial aspects.
- Lead negotiations within the approved commercial framework.
- Drive the sales process towards booking and closure.
- Coordinate with CRM, Legal, Finance and other internal teams to ensure a smooth transaction and customer experience.

4. Channel Partner Management

- Identify and onboard suitable channel partners, brokers and luxury real estate consultants.
- Develop productive relationships with channel partners to generate qualified business.
- Conduct regular meetings and presentations for channel partners.
- Monitor channel partner performance and ensure timely follow-up on leads.

5. Market Intelligence

- Keep abreast of the luxury and second-home real estate market in Dharamshala and other relevant destination markets.
- Track competitor projects, pricing, product offerings, customer preferences and market trends.
- Share market feedback and customer insights with the management team.
- Identify emerging opportunities for business development.

6. Sales Reporting & MIS

- Maintain an updated sales pipeline and accurate lead records.
- Prepare regular sales reports, forecasts and MIS for management review.
- Track lead-to-site-visit, site-visit-to-booking and booking-to-closure conversion.
- Ensure timely updating of CRM and sales-related documentation.

Candidate Profile We are looking for a confident,



polished and commercially driven sales professional who can represent a premium/luxury real estate brand and interact comfortably with affluent clientele.

Preferred Experience:

- 5–10 years of relevant sales experience.
- Prior experience in luxury real estate, premium residential, second homes, holiday homes, hospitality, luxury automobiles, wealth management or other premium lifestyle products will be an advantage.
- Proven track record of achieving sales targets.
- Experience in handling HNI/UHNI clients will be preferred.
- Existing network among HNI/UHNI clients, entrepreneurs, CXOs, NRIs or premium investors will be an added advantage.

Key Skills

- Luxury Sales & Business Development
- HNI/UHNI Client Management
- Relationship Management
- Lead Generation & Conversion
- Negotiation & Closing Skills
- Channel Partner Management
- Excellent Communication & Presentation Skills
- Strong Networking Ability
- Customer-Centric Approach
- Market & Competitor Analysis
- CRM & Sales MIS

Education Graduate/Postgraduate in Business Administration, Marketing, Sales, Real Estate or a related field .

Company Description:

Positive Earth Infra, founded in 2005, is a privately held real estate development, investment, and management firm headquartered in Delhi NCR. The company has delivered over 3 million square feet of office, retail, and mixed-use assets and serves more than 1,000 clients, including its flagship retail shopping mall, Good Earth City Center. Current projects under construction span 2.9 million square feet, featuring major mixed-use, office, and high-street retail developments in Gurugram and Delhi.

Guided by values of credibility, transparency, humility, continuous learning, and well-being, Good Earth Infra focuses on creating functional, future-forward spaces that enhance everyday life. The firm is committed to developing high-quality projects that elevate neighborhoods and support health, harmony, and productivity.

📌 Manager / Senior Manager Sales – Luxury Residential Project (Dharamshala)
🏢 Good Earth Infra
📍 Dharamshala