Key Responsibilities

Develop product positioning and value proposition.

Define and execute go-to-market strategies for new products and services.

Drive customer acquisition and growth across workshops, fleets, and channel partners.

Conduct market research, customer interviews, and competitor analysis.

Build sales enablement assets, marketing collateral, and launch plans.

Partner with Product, Sales, Operations and Leadership to improve product adoption.

Track marketing performance through data and continuously optimize growth initiatives.

Desired Candidate Profile

Min 10 years in Product Marketing, Growth, GTM Strategy or Strategic Marketing.

Experience in B2B technology, mobility tech, connected vehicles, IoT or SaaS.

Strong analytical,



customer-centric and commercial mindset.

Comfortable in a fast-paced startup-like workplace.

Excellent communication, presentation and storytelling skills.

Experience launching new products or building new business lines.

MBA from a reputed institute preferred.

What We Are NOT Looking For

Traditional brand/event marketing profiles.

Candidates limited to conventional automotive marketing with little digital product exposure.

People who require highly structured environments and cannot build from scratch

📌 Manager (Bengaluru)
🏢 Pasona
📍 Bengaluru