About the RoleWe are looking for a Manager– Influencer Marketing to lead influencer marketing campaigns, manage key client accounts, and oversee a team of account/campaign managers.

The role will be responsible for ensuring high-quality campaign execution, strong client relationships, effective team management, and timely delivery of multiple influencer campaigns. The ideal candidate should have strong knowledge of the influencer ecosystem, excellent stakeholder management skills, and the ability to lead teams in a fast-paced agency environment.

Key Responsibilities1. Team Leadership &

- People Management

- Lead, mentor, and manage a team of Influencer Marketing/Account Managers.
- Allocate campaigns and accounts based on team capacity, expertise, and business priorities.
- Set clear expectations and monitor individual and team performance.
- Conduct regular reviews, provide feedback, and identify development opportunities.
- Build a high-performance, collaborative, and accountable team culture.
- Support hiring, onboarding, and training of new team members when required.

2. Client & • Account Management
- Own relationships with key clients and act as the escalation point for critical accounts.
- Understand client objectives, briefs, budgets, timelines, and campaign expectations.
- Ensure the team maintains strong and consistent client communication.
- Participate in client meetings, campaign presentations, reviews, and business discussions.
- Proactively identify opportunities for improving client satisfaction and account growth.

3.

Campaign

Planning &

• Execution
- Oversee end-to-end influencer marketing campaigns from brief to completion.
- Ensure campaigns are planned and executed in line with client objectives, timelines, and budgets.
- Review influencer recommendations and ensure appropriate creator selection based on audience,



content quality, relevance, and campaign requirements.
- Ensure timely completion of influencer negotiations, content approvals, publishing, and campaign deliverables.
- Monitor campaign execution and intervene proactively where there are risks or delays.

4. Cross-Functional Coordination
- Work closely with Planning, Procurement, Strategy, Creative, Revenue, and other internal teams.
- Ensure clear communication of briefs, commercials, deliverables, timelines, and client expectations.
- Resolve operational dependencies and execution challenges.
- Establish effective processes to improve collaboration and campaign turnaround time.
- Ensure the team follows defined workflows and operational processes.

5. Performance & • Quality Management
- Track campaign performance against agreed KPIs such as reach, impressions, engagement, views, CTR, EMV, and other relevant metrics.
- Review campaign reports and insights before they are shared with clients.
- Identify performance gaps and recommend corrective actions or optimizations.
- Ensure all campaigns meet defined quality and execution standards.
- Drive continuous improvement through campaign learnings and post-campaign analysis.

6.

Business

Growth &

• Process Improvement
- Identify opportunities to increase campaign volumes and expand existing accounts.
- Work with Revenue/Brand Management teams to support account growth and retention.
- Monitor team productivity, campaign profitability,



and resource utilization.
- Develop and improve internal processes, templates, and campaign workflows.
- Contribute to building scalable systems for influencer campaign execution.

Key Result Areas (KRAs)
1. Team Performance & • Development

– Build a high-performing team and ensure individual and collective productivity.
2. Campaign Delivery – Ensure campaigns are delivered on time, within budget, and as per agreed scope and quality standards.
3. Client Management – Maintain robust client relationships and ensure effective communication and issue resolution.
4. Campaign Performance – Drive campaigns toward defined performance objectives and ensure actionable reporting and insights.
5. Account Growth – Support client retention, campaign expansion, and increased account value.
6. Process & • Operational Excellence

– Improve execution processes, team workflows, and overall campaign efficiency.

Required Skills & Qualifications
- 5–8 years of experience in Influencer Marketing, Digital Marketing, Account Management, or Client Servicing.
- Prior experience managing and mentoring a team is preferred.
- Strong understanding of the influencer marketing ecosystem across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Experience managing multiple brands and large-scale influencer campaigns.
- Strong client-facing and presentation skills.
- Excellent project management and stakeholder management abilities.
- Strong understanding of influencer selection, campaign execution, negotiations, content approvals, and performance measurement.
- Strong analytical and problem-solving skills.
- Proficiency in Excel/Google Sheets and presentation tools.
- Ability to work in a fast-paced, deadline-driven agency environment.

📌 Manager- Influencer Marketing (Gurugram)
🏢 CloutFlow
📍 Gurugram