VS Hospitals req Marketing & Branding Manager

Roles & Responsibilities

1 Brand Strategy & Positioning

- Develop and implement brand strategy aligned with business goals.
- Define brand positioning, value proposition, and messaging framework.
- Ensure consistency of brand identity across all channels and touchpoints.
- Conduct market research and competitor analysis to refine brand direction.

2 Marketing Planning & Execution
- Create annual and quarterly marketing plans.
- Design and execute integrated marketing campaigns (digital, print, social, events, PR).
- Oversee product/service launches and promotional activities.
- Manage advertising strategies and media planning.

3 Digital Marketing Oversight
- Supervise website content, SEO, and digital performance.
- Lead social media strategy and online engagement initiatives.
- Monitor analytics and optimize campaigns for ROI.
- Oversee email marketing and lead generation strategies.

4 Creative & Content Management
- Approve creative materials including brochures, ads, videos, and presentations.
- Guide graphic designers and content teams on brand alignment.
- Ensure visual identity consistency (logos, typography, color standards).




- Review and improve final layouts and marketing materials.

5 Team Leadership & Coordination
- Lead and mentor marketing and design teams.
- Coordinate with sales, product, operations, and external agencies.
- Manage vendors such as printers, event organizers, and digital agencies.
- Ensure cross-department communication for campaign success.

6 Budget & Performance Management
- Prepare and manage marketing budgets.
- Track KPIs such as brand awareness, engagement, conversion rates, and ROI.
- Analyze campaign performance and prepare reports for management.
- Identify areas for improvement and strategic growth.

7 Corporate Communication & PR
- Manage public relations and brand reputation.
- Oversee press releases, media interactions, and corporate communications.
- Handle crisis communication when required.

8 Event & Program Management
- Plan and execute in-house and external promotional events.
- Coordinate brand presence at exhibitions, conferences, and seminars.
- Oversee video shoots, promotional presentations, and brand showcases.

Only Female can apply

📌 Manager - Branding (Chennai)
🏢 Vasantha Subaramanian Hospitals
📍 Chennai