About the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to join campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI. and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space. Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.  Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.  Implement structured A/B tests for campaigns, audiences, and creatives.  Ensure accurate event configuration and tracking across ad platforms Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.  Calculate breakeven points and model projected LTV/ROI by user cohorts.  Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.  Develop and execute a full-funnel UA strategy that integrates acquisition,



Collaborate with CRM and product teams to connect UA with retention and Creative  Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).  Design and run creative test campaigns with structured methodologies to Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, and translate findings into actionable creative insights.  Build data-driven audience categories and ensure visual assets + ad Establish creative refresh cycles and rotation strategies to combat ad fatigue.  Share business-aligned creative insights with stakeholders, linking creative Collaboration & Operations  Act as the primary liaison with ad networks, agencies, and internal cross- functional teams (Analytics, Engineering, Product, Creative).  Lead the day-to-day campaign operations, ensuring accuracy, quality, and 4+ years of hands-on experience in UA for mobile games (social, hypercasual, Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).  setup and analysis.  data for targeting and predictive analysis.  Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent). 

📌 M&A Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi