Lead Engineer

Job requirements

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution

- Build and deploy email campaigns with proper segmentation, QA, and activation workflows

- Maintain and expand multi-step nurture/triggered campaign frameworks

- Execute A/B tests (variants, audience sampling, statistical significance)

- Manage landing page + form creation, publishing, and validation

Program Setup & Activation

- Design and launch web form programs (guides, reports, whitepapers) using templated frameworks

- Execute content syndication (API integrations, manual uploads)

- Own standardized event programs (regional, webinar, virtual, in-person)

- Configure audience segmentation using smart lists, filters, and manual exclusions





Data & Operations

- Validate, normalize, and process MQL and non-MQL data uploads

- Maintain data quality standards and hygiene protocols

- Document and audit program performance and lead flows

Third-Party Integrations

- Adapt and execute email programs across third-party platforms

- Manage API-driven syncs and manual data exchanges

________________________________________ Required Skills

- 3+ years Marketo platform experience (or equivalent marketing automation)

- Proficiency in segmentation, lead scoring, and workflow design

- Solid Excel/SQL for data validation

- Campaign management and QA mindset

Nice-to-Have

- Marketo Certified Expert (MCE)

- Experience with Salesforce/CRM integration

- HTML email literacy

- Event management platform experience

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📌 Lead Engineer703 (Bengaluru)
🏢 Brillio
📍 Bengaluru