Key Responsibilities

- Own the email and SMS marketing strategy across multiple ecommerce brands.
- Build, manage, and optimize automated customer journeys in Klaviyo.
- Create customer segmentation strategies based on behavior, purchase history, and engagement.
- Develop campaign calendars that align with product launches, promotions, and seasonal initiatives.
- Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.
- Write compelling email and SMS copy that reflects each brand's voice.
- Manage list growth, deliverability, suppression, and overall account health.
- Analyze campaign performance and continuously optimize open rates, click-through rates, conversion rates, and revenue.
- Conduct A/B testing across subject lines, messaging, timing, offers, segmentation, and automation logic.
- Monitor customer lifecycle metrics and identify opportunities to improve retention and repeat purchases.
- Maintain integrations between Klaviyo, Shopify, and other marketing platforms.
- Stay current with evolving email marketing best practices, compliance requirements, and platform capabilities.

Qualifications & Skills
- 5+ years of hands-on experience managing Klaviyo for ecommerce brands.
- Solid understanding of customer lifecycle marketing and retention strategy.
- Experience building sophisticated automated email and SMS flows.




- Strong knowledge of customer segmentation and behavioral targeting.
- Experience analyzing campaign performance and making data-driven optimization decisions.
- Familiarity with Shopify and ecommerce customer journeys.
- Strong copywriting skills with the ability to adapt to different brand voices.
- Experience with A/B testing methodologies and experimentation.
- Strong analytical skills and comfort working with marketing metrics.
- Excellent organizational and project management abilities.
- Experience with loyalty programs, subscriptions, or customer retention initiatives is a plus.

What we're looking for
- Someone who genuinely enjoys understanding customer behavior.
- Equal parts strategist, analyst, and marketer.
- Curious about what motivates customers to purchase and return.
- Ownership mentality—you care about revenue, not just sending campaigns.
- Highly organized and able to manage multiple brands simultaneously.
- Comfortable balancing creativity with analytical decision-making.
- Passionate about continuous experimentation and optimization.
- Collaborative and excited to work alongside designers, marketers, and ecommerce teams.
- Eager to leverage AI and automation to improve efficiency and personalization.
- Thrives in a fast-paced, growth-oriented environment.

📌 Klaviyo Email & SMS Specialist (Mumbai)
🏢 Human Capitalists
📍 Mumbai