- Build and implement data-driven SEO strategies, focusing on on-page, off-page, and technical SEO
- Work closely with the content writers to create and optimize website content, ensuring keyword integration, meta tags, and interlinking that improves results
- Review content written by the writers, and audit it to ensure it’s not AI generated, meets the parameters for content set by the organization for each client
- Conduct audits, fix technical SEO issues like crawl errors, optimize site structure, and ensure mobile optimization
- Monitor SEO metrics and performance, generate detailed reports, and provide actionable insights apart from a review/analysis of the website’s performance
- Develop and maintain a robust link-building strategy to improve domain authority and organic rankings
- Regularly report on SEO performance, strategies, and results to clients, ensuring transparency and alignment with business goals
- Coordinate with developers to resolve technical issues, or accessibility issues on the website
- Work on local SEO optimization tasks such as content updates, ensuring keyword inclusion, and accurate setup of the local business
- Act as the single point of contact as an SEO SPOC for the client on all website issues, as and when needed for website maintenance
About Company: We're a digital marketing company that works with e-commerce companies, education, EdTech companies, and other industries.