27 Sep
|
Upskillist
|
India
Job Title: Junior Campaign Manager
Location: Remote
Experience: 1–2 years
Compensation: 3 - 3.5 LPA
About Us
Upskillist is an online learning company offering courses across a wide range of subjects to help people develop skills for their careers, interests and personal growth.
Job Overview
We are looking for a Junior Campaign Manager with 1–2 years of experience who is strong at campaign execution and attention to detail.
The ideal candidate should have hands-on experience using an email service provider (ESP) or marketing automation platform and be comfortable taking campaigns from setup and testing through launch, monitoring and reporting.
Key Responsibilities
- Set up, schedule and execute email campaigns and automated journeys.
- Create audience segments based on campaign requirements and user behaviour.
- Configure subject lines, preheaders, content, CTAs, links and personalization.
- Set up campaign triggers, filters, exclusions and suppression rules.
- Conduct pre-launch QA, including links, personalization, targeting and sender details.
- Test emails across desktop and mobile before launch.
- Set up A/B tests for subject lines, content and CTAs when required.
- Monitor campaign delivery, opens, clicks, conversions and failures.
- Prepare regular campaign performance reports and highlight key observations.
- Coordinate with content, design and development teams for campaign execution.
- Maintain campaign calendars, trackers and documentation.
- Support SMS and push notification campaign execution when required.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- 1–2 years of hands-on experience in email marketing, CRM or marketing automation.
- Experience using an email service provider or marketing automation platform to set up and execute campaigns.
- Understanding of audience segmentation, automated journeys and campaign targeting.
- Familiarity with key email metrics such as delivery rate, open rate, click-through rate and conversion rate.
- Experience with campaign testing and QA.
- Comfortable using Excel or Google Sheets for reporting.
- Basic HTML/CSS knowledge would be an added advantage.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Positive communication and collaboration skills.
What We’re Looking For
Someone who is hands-on, organised and dependable, can follow campaign briefs accurately, spot issues before launch and take ownership of assigned campaigns from setup through reporting.
📌 Junior Campaign Manager (India)
🏢 Upskillist
📍 India