Company Description Birla Opus is a fast-growing paints and coatings brand offering over 145 products and 1,200+ SKUs across water-based paints, enamels, wood finishes, designer finishes, waterproofing solutions, and textured coatings. Serving economy, premium, luxury, and institutional segments, the company helps customers bring their creative vision to life with 2,300+ tintable shades, including 216 iconic Indian colors.

Birla

Opus also provides PaintCraft, one of the industry’s first direct painting services, delivering end-to-end solutions from product selection to application. Its six fully automated, state-of-the-art manufacturing plants are designed to significantly expand capacity and support future growth.

Birla

Opus is focused on enabling individuals and businesses to transform spaces with best-in-class paint technologies and services.

Role Description The ISM role at Birla Opus is a full-time, on-site position based in Bengaluru. The individual in this role is responsible for driving sales and market development for Birla Opus products within assigned territories, engaging with dealers, distributors, and institutional clients to achieve business targets. Day-to-day activities include managing channel relationships, executing sales plans, monitoring market trends, and ensuring product availability and visibility at key outlets.

The role involves regular field visits, collecting market feedback,



coordinating with internal teams on pricing, promotions, and supply, and preparing reports on sales performance and competitor activity. The ISM collaborates closely with marketing and operations to support new product launches, customer education initiatives, and service quality improvements.

Qualifications

- Solid sales and business development skills, with experience in channel management and territory planning.
- Knowledge of paints, building materials, or related consumer/industrial products, including understanding of product categories and customer segments.
- Ability to analyze market data, prepare performance reports, and use insights to support decision-making and sales strategies.
- Effective communication, negotiation, and relationship-building skills for working with dealers, distributors, and institutional clients.
- Proficiency in basic office productivity tools (such as spreadsheets, presentations, and CRM or sales tracking systems).
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an added advantage.
- Proven experience in field sales or key account management, preferably within the paints, construction, or FMCG sectors.
- Ability to work on-site in Bengaluru, travel within assigned territories, and adapt to a dynamic, target-driven environment.

📌 ISM (Bengaluru)
🏢 Birla Opus
📍 Bengaluru