- Influencer Marketing

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nAbout the Role

nWe are looking for an Influencer Marketing Lead to manage end-to-end influencer campaigns, build strong creator relationships, and drive impactful brand collaborations. The role requires a mix of creator management, campaign strategy, client coordination, creative thinking, and performance tracking.

nThe ideal candidate should have hands-on experience managing influencer campaigns and a solid understanding of social media, content creation, and the creator ecosystem.

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nRoles & Responsibilities

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- Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
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- Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences.
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- Develop campaign concepts, creative briefs and influencer communication.
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- Manage creator relationships, negotiations, deliverables and timelines.
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- Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution.
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- Oversee content production, shoots, approvals and revisions.
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- Track campaign deliverables, engagement, reach, views and other performance metrics.
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- Analyse campaign performance and prepare reports with actionable insights.
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- Build and maintain long-term relationships with key influencers and creators.
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- Identify new creators, content trends and opportunities to strengthen brand visibility.
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- Support account growth and contribute to repeat campaigns and revenue generation.
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- Mentor junior team members and ensure timely and high-quality campaign delivery.
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nWho We're Looking For

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- 2-4 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Social Media or Account Management.
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- Hands-on experience managing influencer campaigns from briefing to execution and reporting.
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- Strong understanding of social media platforms and the influencer/creator ecosystem.
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- Excellent communication, negotiation and stakeholder management skills.
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- Strong creative and strategic thinking.
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- Ability to manage multiple campaigns and deadlines simultaneously.
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- Good analytical skills with the ability to interpret campaign performance data.
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- Experience working with brands, agencies or influencer marketing platforms will be an advantage.
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📌 Influencer Marketing (Bengaluru)
🏢 Wakefit
📍 Bengaluru