We are seeking a agile and creative Influencer Marketing Intern to join our growing marketing team. In this role, you'll support the development and execution of influencer marketing campaigns, helping us build meaningful partnerships with content creators and expand our brand presence across social media platforms.
This is an excellent opportunity to gain hands-on experience in influencer relations, campaign management, social media strategy, and content creation while working with a collaborative team.
KEY RESPONSIBILITIES
Influencer Identification & Outreach
- Research and identify potential influencers across Instagram,YouTube, and other platforms
- Compile influencer databases with engagement metrics, audience demographics, and contact information
- Draft and send personalized outreach messages to prospective influencers
- Maintain organized records of outreach conversations
Campaign Support
- Assist in developing influencer campaign briefs and creative guidelines
- Coordinate with influencers on deliverables, timelines, and posting schedules
- Track campaign performance metrics (reach, engagement, clicks, conversions)
- Create campaign summary reports with key insights and ROI analysis
Content & Social Media
- Monitor influencer posts and content related to brand campaigns
- Compile user-generated content (UGC) and curate for brand channels
- Assist in repurposing influencer content for company social media
- Stay updated on trending topics and platform updates
Relationship Management
- Build and maintain relationships with micro-influencers and content creators
- Respond to influencer inquiries and feedback
- Support post-campaign feedback and relationship nurturing
- Participate in influencer event planning or virtual collaborations
Administrative & Analysis
- Maintain spreadsheets and CRM databases for influencer partnerships
- Analyze competitor influencer strategies
- Prepare presentations on campaign results and recommendations
- Support team with general marketing administrative tasks
REQUIRED QUALIFICATIONS
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
- Strong knowledge of social media platforms (Instagram,YouTube, Facebook)
- Excellent written and verbal communication skills
- Ability to identify and analyze influencer audiences and engagement metrics
- Organized and detail-oriented with strong multitasking abilities
- Comfortable with spreadsheets and basic data analysis
- Genuine interest in influencer marketing and content creation
PREFERRED QUALIFICATIONS
- Previous experience with influencer marketing or social media management
- Personal experience as a content creator or micro-influencer
- Knowledge of Google Analytics or similar analytics platforms
- Previous marketing internship or campaign management experience
- Presence on Instagram, or YouTube with engaged followers
SKILLS YOU'LL DEVELOP
Technical Skills
- Social media analytics and metrics analysis
- CRM and database management
- Spreadsheet proficiency (Excel/Google Sheets)
Soft Skills:
- Communication & negotiation (with influencers & stakeholders)
- Project coordination & time management
- Creative thinking & problem-solving
- Attention to detail
- Ability to work in a team environment
- Adaptability in rapid-paced environments
WHAT YOU'LL LEARN How influencer marketing campaigns are strategized, executed, and measured
How to identify and evaluate influencers based on audience quality, not just follower count
Real-world experience managing relationships with creators and brands
Data analysis and how to interpret marketing metrics
Content creation trends and social media strategy
Project management and campaign tracking
Networking skills within the creator/influencer community