Salary : 5 to 6Lpa

Experience : 1 to 3 years

Location : Mumbai

We are looking for an enthusiastic and proactive Influencer Marketing Executive who is passionate about social media, creator trends, and digital marketing. The ideal candidate will be responsible for identifying and connecting with YouTubers, Instagram influencers, and content creators globally to build meaningful collaborations and long-term partnerships.

Key Responsibilities

- Identify and research international YouTubers, Instagram influencers, and content creators for potential collaborations.
- Reach out to creators through cold emails, DMs, and other communication channels.
- Build and maintain strong, genuine, and long-term relationships with creators.
- Coordinate with creators to brainstorm and execute content aligned with campaign objectives.
- Manage creator communication, negotiations, follow-ups, and collaboration timelines.
- Monitor campaign performance, engagement, and creator outcomes.
- Research and identify emerging creators with strong potential and relevant audiences.
- Evaluate creators based on engagement, content quality, audience relevance, and authenticity.
- Act as a bridge between marketing objectives and the creator ecosystem.
- Maintain organized records of creators, outreach activities, responses, collaborations, and campaign performance.
- Support influencer campaigns from creator identification and outreach through execution and performance tracking.

Requirements

- 1–3 years of experience in Influencer Marketing, PR, Social Media Marketing, Digital Marketing, or a related field.
- Bachelor's degree in Marketing,



Mass Communication, Business, or a related discipline.
- Excellent written and verbal communication skills in English.
- Confident in conducting cold outreach through emails and social media DMs.
- Strong research, communication, organizational, and follow-up skills.
- Good understanding of YouTube, Instagram, influencers, and the digital creator ecosystem.
- Comfortable using Google Sheets, Microsoft Excel, and online research tools.
- Self-motivated, proactive, and eager to learn.
- Ability to manage multiple creator conversations and campaigns simultaneously.

Preferred Skills

- Hands-on understanding of YouTube and Instagram creator ecosystems.
- Familiarity with influencer marketing platforms and social media analytics.
- Basic negotiation and relationship-building skills.
- Ability to identify and evaluate creators based on engagement, content quality, and audience relevance.
- Creative mindset with strong attention to detail.
- Experience working with international creators or global influencer campaigns will be an advantage.

Key Skills

Influencer Marketing, Influencer Outreach, Creator Management, Social Media Marketing, Digital Marketing, YouTube, Instagram, Creator Research, Cold Emailing, DM Outreach, Social Media Analytics, Google Sheets, Microsoft Excel, Negotiation, Relationship Management, Communication

Experience

1–3 years

Education

Bachelor's degree in Marketing, Mass Communication, Business, Digital Marketing, or a related field.

Employment Type

Full time

Pay: ₹500,000.00 - ₹600,000.00 per month

Work Location: In person

📌 Influencer Marketing Executive (Andheri East)
🏢 Xpressedu
📍 Andheri East