Company Description Universal Corporation Limited, founded in 1999, focuses on making high-end international and in-house brands widely available to consumers across India. The company partners with leading global organizations and has successfully introduced and grown brands spanning Mother & Child Care, Adult Incontinence Care, Personal Care, Home Appliances, and Foods.

Its own brands, including LuvLap, Agaro, Karein, and Disano, are rapidly gaining preference among Indian consumers across life stages from infancy to old age. With products available in over 100,000 stores and strong presence in modern trade and e-commerce, Universal Corporation Limited maintains a strong commitment to customer-centricity, continuous improvement, and post-purchase service. The company is driven by the vision of contributing to a happier and more empowered India.

Role Description The Influencer Marketing Coordinator is a full-time, in office role based in Kolkata. The role involves identifying and onboarding influencers across social media platforms, managing influencer relationships, and coordinating campaigns that align with brand objectives and target audiences.

The coordinator will support the development of influencer content plans, track deliverables, and ensure brand guidelines and messaging are consistently followed. Daily responsibilities include monitoring campaign performance, preparing reports and insights, coordinating with internal marketing and product teams, and managing timelines,



budgets, and approvals. The role also includes staying current with social media trends, emerging platforms, and best practices in influencer marketing to help grow brand reach and engagement.

Qualifications

- Candidates should possess strong social media and influencer marketing skills, including knowledge of platforms such as Instagram, YouTube, Facebook, and emerging channels.
- Candidates should possess campaign coordination and project management skills, including planning, scheduling, budget tracking, and stakeholder communication.
- Candidates should possess content and communication skills, including copywriting, basic content editing, and the ability to brief and guide influencers on brand messaging.
- Candidates should possess analytical and reporting skills, including comfort with tracking metrics, using analytics tools, and preparing performance reports and insights.
- Candidates should possess relationship-management and negotiation skills to build long-term partnerships with influencers and agencies.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Experience (internships or 1–3 years) in influencer marketing, digital marketing, or social media management is an advantage.
- Robust organizational skills, attention to detail, and the ability to work in a fast-paced, collaborative environment are beneficial.

Location

Kolkata

📌 Influencer Marketing Coordinator (Kolkata)
🏢 Universal Corporation
📍 Kolkata