About The Opportunity A fast-scaling digital growth studio operating at the intersection of brand strategy, creator economy, and performance marketing, we partner with DTC brands, startups, and enterprises to scale through authentic influencer-led campaigns. Our team thrives on turning micro-moments into macro-impact—driving measurable conversions, community building, and viral brand storytelling via smart creator partnerships across Instagram, YouTube, TikTok, and emerging platforms.
Role &
- Responsibilities
- Identify, vet, and onboard high-impact micro, nano, and macro influencers aligned to brand voice and campaign KPIs.
- Manage end-to-end influencer campaigns—from brief creation to content review, posting schedules, and performance tracking.
- Negotiate rates, deliverables, and usage rights with creators; maintain strong, long-term creator relationships.
- Analyze campaign metrics (engagement, CTR, conversion, ROAS) and optimize influencer selection and content strategy.
- Collaborate with Creative and Paid Media teams to align influencer content with broader brand campaigns and ad spend.
- Stay ahead of emerging platform trends, creator tools, and compliance guidelines (e.g., FTC disclosures).
Skills &
- Qualifications
- Must-Have
- Influencer marketing platforms (AspireIQ, Traackr, Upfluence)
- Social media analytics (Instagram Insights, YouTube Studio, TikTok Analytics)
- Content brief creation
- ROI tracking & attribution modeling
- Creator outreach & relationship management
- Performance reporting (Google Data Studio, Excel)
- Preferred
- TikTok Creator Marketplace
- Brand safety &
- FTC compliance
- Experience with UGC-focused campaigns
Benefits &
- Culture Highlights
- Work in a dynamic, creator-first environment with direct access to top-tier influencer networks.
- Versatile hybrid schedule + performance-based bonuses.
- Professional development fund for courses, tools, and industry events.
Skills: analytics,instagram insights,studio,strategy,campaigns,tiktok analytics,platforms,influencer,influencer marketing,instagram
📌 Influencer Marketing Executive (Mumbai)
🏢 MG
📍 Mumbai