Creator Partnerships & Influencer Growth Manager

Company: ViralX

Employment Type: Full-Time

Location: Oshiwara, Andheri West, Mumbai

Travel: PAN India

About the Role

ViralX is looking for a Creator Partnerships & Influencer Growth Manager to build and scale our creator-led acquisition and brand partnership channel.

The role will own the end-to-end creator and brand partnership lifecycle — from creator research and outreach to brand acquisition, commercial negotiations, campaign execution, community building and performance tracking.

We are looking for someone with prior experience in an Influencer Marketing/Creator Marketing agency who understands brand collaborations, talent management, client servicing and the Indian creator ecosystem.

Key Responsibilities

1. Strategy & Business Growth

- Develop influencer marketing and creator partnership strategies aligned with business and revenue objectives.
- Drive brand acquisition and onboarding through direct outreach and market networking.
- Work towards monthly targets of approximately 100–250 qualified brand leads/conversions, based on business requirements.
- Identify opportunities for partnerships, sponsorships and long-term brand collaborations.

2. Creator Sourcing & Onboarding

- Research and identify relevant creators based on audience quality, engagement, niche and product fit, rather than follower count alone.
- Conduct structured creator outreach, follow-ups and onboarding.
- Build a quality creator pipeline, with a target of approximately 500–650 creator conversions/month, based on campaign requirements.
- Build relationships with creators, talent managers and agencies.

3. Creator & Account Management

- Manage creator accounts and identify suitable brand opportunities.
- Negotiate commercial arrangements including fixed fees, affiliate, revenue-share, ambassador and hybrid models.




- Coordinate campaign deliverables, timelines and execution across Instagram, YouTube, Reels, Shorts, posts and live sessions.
- Build long-term creator and ambassador partnerships.

4. Brand & Client Management

- Understand client marketing objectives and recommend suitable creator and influencer strategies.
- Present ViralX professionally to brands, agencies and industry stakeholders.
- Manage client communication, campaign requirements and expectations.
- Represent ViralX at AI summits, conferences, expos, networking events and industry meetings across India.

5. Campaign Operations & Reporting

- Maintain an organized creator and brand database/CRM.
- Track campaigns, contracts, payments, deliverables and follow-ups.
- Monitor performance using metrics such as leads, conversions, CAC, ROI and ROAS.
- Prepare campaign reports, case studies and performance insights.
- Identify high-performing partnerships and opportunities to scale them.

6. Creative & Campaign Support

- Develop influencer briefs and campaign guidelines.
- Coordinate campaign videos, scripts and creative requirements with creators.
- Provide creative direction while ensuring alignment with brand objectives.
- Develop campaign case studies and other marketing materials.

7. Creator Community

- Manage the ViralX Creator Club and creator community.
- Drive engagement through WhatsApp and other community channels.
- Organize creator workshops, networking sessions and events.




- Build an active ecosystem for repeat collaborations and long-term creator relationships.

Who You'll Work With The role will involve working with creators across categories such as:

- Coaches, consultants and educators
- Business, entrepreneurship and marketing creators
- AI, technology and personal branding creators
- Finance, career and professional growth creators
- Other creators selected based on audience-product fit and campaign relevance

Requirements

- 3–6 years of experience in influencer marketing, creator partnerships, affiliate marketing or brand partnerships.
- Prior experience with an Influencer Marketing/Creator Marketing agency is preferred.
- Strong understanding of the Indian creator ecosystem.
- Proven experience negotiating directly with creators, managers, agencies and brands.
- Strong communication, outreach, relationship management and negotiation skills.
- Ability to evaluate creators based on audience quality, engagement and product fit.
- Experience with client servicing, campaign management and brand acquisition.
- Commercial mindset with an understanding of leads, conversions, revenue and ROI.
- Comfortable working in a rapid-paced startup environment and building processes from the ground up.
- Willingness to travel PAN India for brand meetings, events, summits and business development.

Preferred Experience

Experience in SaaS, consumer technology, creator-tech, D2C or digital products will be an advantage.

Ideal Candidate The ideal candidate is a commercially minded creator partnerships professional who can independently discover, approach, onboard, negotiate with and manage creators and brands while connecting influencer campaigns to measurable acquisition, revenue and business outcomes.

Pay: ₹25,000.00 per month

Work Location: In person

📌 Influencer Growth Manager (Mumbai)
🏢 ViralX Media
📍 Mumbai