Key Responsibilities

1. Influencer Marketing & Creator-led Growth

- Own the influencer/creator marketing funnel end-to-end from identifying relevant

creators to outreach, negotiation, briefing, execution and performance tracking.
- Build and maintain a network of education, JEE, engineering, student-life, career and

technology-focused creators.
- Identify creators based on audience relevance, engagement, content quality and

potential to drive qualified leads rather than relying purely on follower count.
- Develop creator briefs, campaign hooks, content requirements and CTAs aligned with

Mirai's acquisition objectives.
- Track creator-level performance across reach, engagement, leads, applications, paid

applications and CAC/CPA.
- Maintain a structured database of creators, commercials, deliverables, performance

history and relationship status.
- Work with content and creative teams to ensure creator content is aligned with Mirai's

brand and messaging.
- Identify high-performing creators and develop longer-term relationships/ambassador

models with them.
- Continuously test new creator formats, platforms, communities and acquisition

partnerships.
1. CRM, Retention & Lead Nurturing

- Own the lead-to-application and application-to-admission nurture funnel across

WhatsApp, SMS, email and other relevant channels.
- Build structured communication journeys for different lead cohorts based on source,

intent, application stage, engagement and eligibility.
- Develop automated and manual WhatsApp/SMS journeys for:

New lead nurturing Application-intent leads

Unpaid application recovery

MAINS/application reminders

Missed-slot and rescheduling journeys

Interview/PI reminders

Application completion

Seat-booking nudges

Dormant/win-back cohorts

Referral and advocacy journeys

- Create multi-step nurture journeys rather than one-off broadcasts, with clear

messaging, timing and CTAs at every stage.
- Continuously test messaging, hooks, timing, segmentation and communication

frequency to improve conversion.




- Work closely with the admissions/calling team to ensure that marketing communication

and human follow-ups complement each other.
1. Funnel Analytics & Conversion Optimisation

- Track the funnel from lead qualified lead application intent paid application

PI selection seat booking.
- Identify major drop-offs and develop targeted interventions to improve conversion at

each stage.
- Build cohort-level reporting to understand performance by:

Lead source

Campaign

Influencer

Geography

Student profile

Funnel stage

Engagement level

- Monitor metrics such as lead-to-intent, intent-to-paid, paid-to-selection, CAC/CPA

and cohort conversion rates.
- Work with the performance marketing team to identify which acquisition sources are

generating high-quality leads and which require optimisation.
- Translate data into actionable changes to campaigns, messaging and funnel journeys.

1. Customer / Student Feedback Loop

- Establish a structured voice-of-student and feedback loop across the marketing and

admissions funnel.
- Capture recurring questions, objections, concerns and drop-off reasons from students

and parents.
- Work with the admissions/counselling team to categorise and quantify common

objections such as:

Fees and financing

Campus/location

Degree recognition

Placements/career outcomes

Curriculum

AI/technology positioning

Hostel/lifestyle

Comparison with other colleges

- Convert these insights into actionable inputs for creative, influencer briefs, landing

pages, WhatsApp journeys, FAQs and sales scripts.
- Maintain an organised repository of customer insights and ensure learnings are regularly

shared with Growth, Content, Admissions and Product/Leadership teams.
1. CRM & Automation





- Work with CRM/marketing automation platforms to build and optimise lifecycle journeys.
- Manage segmentation, triggers, campaign logic and communication workflows.
- Coordinate with internal tech/product teams and external CRM/automation partners to

implement required journeys.
- Maintain campaign hygiene, audience lists, tagging and funnel tracking.
- Identify opportunities to automate repetitive follow-ups without compromising the student

experience.
1. Cross-functional Growth

- Work closely with Performance Marketing, Content, Creative, Admissions and

Counselling teams.
- Ensure acquisition campaigns have corresponding nurture journeys in place before

launch.
- Feed downstream conversion data back into acquisition teams to improve lead quality.
- Collaborate with the content team to turn recurring student questions and objections into

useful content.
- Support broader growth experiments across communities, referrals, partnerships and

other emerging channels.

What We're Looking For

- 3–6 years of experience in growth marketing, CRM, lifecycle marketing, influencer

marketing, D2C growth, edtech or a similar high-growth environment.
- Strong understanding of lead nurturing, lifecycle marketing and conversion funnels.
- Hands-on experience with WhatsApp marketing, SMS, email or CRM-led

communication.
- Experience managing influencer/creator campaigns from outreach through performance

measurement.
- Strong analytical mindset with the ability to move beyond vanity metrics and connect

marketing activity to revenue/conversion.
- Comfortable working with spreadsheets, dashboards, CRM platforms and campaign

analytics.
- Strong copywriting and communication skills — particularly the ability to write effective

WhatsApp/SMS/CRM communication.
- Ability to understand customer objections and convert qualitative feedback into

marketing actions.
- Strong project management and stakeholder coordination skills.
- Comfortable working in a rapid-paced environment where the role may span strategy,

execution and analysis.

📌 Influencer Marketer (Gurugram)
🏢 Sunstone Education
📍 Gurugram