HIRING | VICE PRESIDENT – SALES | DELHI NCR

Leadership Opportunity | Retailer Engagement & Field Operations

We are looking for an experienced Sales & Field Operations Leader to drive retailer acquisition, engagement, field force productivity and city-level sales performance for a rapidly scaling eB2B platform transforming India's convenience retail ecosystem.

The Mandate

Own the retailer-side business end to end from field operations and retailer engagement to national go-to-market strategy, city expansion and building a scalable sales organisation. This role reports directly to the CEO/COO.

Key Responsibilities

Lead large, distributed field teams, beat planning, route economics and productivity.

Drive retailer acquisition, active outlets, ordering frequency, retention and share of wallet.

Scale app adoption, WhatsApp, tele-calling and AI-assisted demand channels.

Own city-level sales performance, fair pricing, governance and sales discipline.

Build SOPs, MIS, dashboards, leadership pipelines and recent-city expansion playbooks.

Partner with senior leadership on national GTM strategy, organisation design and sales technology.

What We're Looking For

10–15 years of sales and field-operations leadership experience.

Strong FMCG general-trade expertise combined with eB2B / fintech-style merchant operations at scale.





Experience managing large field teams through managers and building scalable processes, incentive structures and MIS.

Data-driven, execution-focused and comfortable with regular market visits.

High integrity, commercial discipline and the ability to thrive in ambiguity.

Relevant Backgrounds: FMCG, general trade, eB2B and merchant-led platforms such as Paytm, PhonePe, Udaan or similar organisations.

Why Consider This Opportunity?

Leadership role in a category-creating, high-growth platform.

Direct CEO/COO reporting and ownership of a core business engine.

Institutional backing and an opportunity to build for national scale.

Build the teams, systems and playbooks that will shape the organisation's expansion.

Compensation: Best-in-industry, including fixed, variable and wealth-creation components, discussed openly with shortlisted candidates.

Interested candidates: Please DM me or share your updated CV at [email protected], along with:

Current CTC | Expected CTC | Notice Period | Current Location

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Pay: ₹4,000,000.00 - ₹9,000,000.00 per year

Work Location: In person

📌 HIRING VICE PRESIDENT – SALES (Delhi)
🏢 Talent Consultant
📍 Delhi