Head of Sales — D2C / Inside Sales

Company: Meadbery

Location: Zirakpur, Punjab — On-site

Experience: 5 years

Compensation: ₹50,000 – ₹1,00,000/month ( performance-linked incentives )

Employment Type: Full-time

About Meadbery

Meadbery is a growing D2C health and wellness company with a strong focus on liver health and consumer wellness.

We are looking for a Head of Sales who can take complete ownership of our inside-sales function and build a high-performance sales team.

This is not a reporting or team-supervision role.

We are looking for someone who is comfortable being accountable for a number.

If you are someone who can take a team that is doing ₹X, identify what is holding it back, build the right processes, coach the team, remove underperformers and take the number significantly higher — we want to talk to you.

What you will own

You will be responsible for the complete sales operation, including:

- Monthly and daily sales targets
- Revenue per agent
- Conversion rates
- Lead-to-sale performance
- Agent productivity
- Sales team structure
- Team leaders and sales executives
- Hiring and onboarding
- Sales training and coaching
- Call monitoring and quality
- Scripts and objection handling
- Incentive structures
- Performance management
- Underperformer improvement plans
- Attrition and team stability
- Daily sales reporting
- Sales processes and SOPs
- Continuous experimentation to improve revenue

Your primary job:

Build a team that consistently produces more revenue.

We are not looking for someone whose definition of success is:

- “The team is working.”
- “Attendance is good.”
- “Everyone is motivated.”
- “We conducted training.”
- “We followed up with leads.”

We care about measurable business outcomes.

What success looks like

You will be measured on metrics such as:

- Total sales revenue
- Revenue per sales executive
- Conversion rate
- Revenue per lead
- Lead utilisation
- Agent productivity
- Team target achievement
- Improvement in underperforming agents
- Sales team attrition
- Cost of sales

If the team improves, you succeed.

If the team doesn't improve, we need to understand why and what you are doing about it.

Who we are looking for

You should have experience managing a high-volume inside-sales / telesales / D2C sales team.

Experience in D2C,



health & wellness, consumer products, insurance, education, fintech, real estate or similar high-volume sales environments is preferred.

You should be

- Extremely numbers-driven
- Comfortable with targets and pressure
- Strong at performance management
- Comfortable giving difficult feedback
- Comfortable removing consistently underperforming people
- Solid at coaching salespeople
- Excellent at identifying bottlenecks
- Data-driven rather than intuition-driven
- Able to build systems rather than personally doing everyone's work
- Highly accountable for outcomes

This role is NOT for you if:
- You need constant direction from the founder
- You are uncomfortable with aggressive targets
- You primarily measure yourself by activity rather than revenue
- You avoid difficult conversations with underperformers
- You believe motivation alone solves sales problems
- You are mainly a people/HR manager
- You have managed teams but have never personally owned a sales number

Your first 90 days

We expect you to

First 30 days:

Understand the funnel, people, numbers, calls, processes and bottlenecks.

Days 31–60:

Implement changes in team structure, training, scripts, monitoring, incentives and performance management.

Days 61–90:

Demonstrate measurable improvement in sales productivity and establish a repeatable sales operating system.

You will have authority to make changes. We don't want someone who spends three months preparing presentations about what needs to change.

Compensation

₹50,000 – ₹1,00,000/month performance incentives

Compensation will depend on experience and demonstrated ability to deliver results.

For the right person, there is significant upside through performance-linked incentives.

We are willing to pay well for someone who can materially increase sales.

The expectation is simple

If you create significantly more revenue and build a stronger sales organisation,



your compensation should increase with it.

How to apply

Please answer the screening questions carefully.

We are particularly interested in candidates who can provide actual numbers from teams they have managed, rather than generic descriptions of their responsibilities.

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Life insurance
- Paid sick time

Application Question(s):
- 1. What was the largest sales team you personally managed?

Please mention the number of people reporting directly/indirectly to you.
- 2. What was the monthly sales target of your last team?

Please give the actual number in ₹.
- 3. What was the average monthly revenue generated by the team when you took over, and what was it when you left?

Please provide both numbers.
- 4. What was the average revenue/sales per salesperson in your last team?

Please provide the approximate monthly figure in ₹.
- 5. Tell us about one specific situation where you inherited an underperforming sales team and improved its performance.

Please include:

Starting revenue

Final revenue

Team size

Time taken

What exactly you changed

- 6. What percentage of your previous team's target did they achieve in your last 3 months?

Please give an approximate percentage.
- 7. How many salespeople did you personally remove or replace in your last 12 months because of consistently poor performance?

Please give the number.
- 8. A team of 20 salespeople is generating ₹25,000 per person per month. The company believes the same team should eventually generate ₹40,000 per person. You join tomorrow. What would you investigate first?
- 9. What are the 5–7 sales metrics you would want to see every morning as Head of Sales?
- 10. If your team misses its target for two consecutive months, what would you do?

Please explain your process step-by-step.
- 11. What is the largest monthly sales number you have personally been responsible for?

Please give the actual ₹ figure.
- 12. What percentage of your compensation in your previous role was performance-linked?
- 13. What was your previous salary?
- 14. What is your expected monthly salary?
- 15. How soon can you join?

Work Location: In person

📌 Head of Sales (Zirakpur)
🏢 Meadbery
📍 Zirakpur