Key Information:

- Designation: Head of Marketing
- Department: Marketing
- Reports to: Founders
- Location: Gurgaon
- Experience: 10 to 15 years, including at least 4 years leading a marketing team
- Employment Type: Full-time

About the Role: alt.f has grown from a Delhi NCR coworking brand into a national one. We are looking for a Head of Marketing who will take the brand into new cities and make alt.f the first name that comes to mind when a startup, SME or enterprise team looks for a workspace.

This person will own two things together: the brand, built through campaigns that people remember, and the demand engine (paid, organic, partner-led and automated) that turns that awareness into a steady pipeline for the sales team. It is a leadership role in a startup, so it needs someone who sets the strategy and is equally comfortable getting into the detail of a campaign, a dashboard or an automation flow.

Roles and Responsibilities:

Brand and Positioning

- Own alt.f’s brand positioning, messaging and identity, and keep them consistent across every city, centre and channel.
- Conceive and run integrated brand campaigns (digital, OOH, PR, events and community) that build awareness and preference nationally.
- Track brand health (branded search, share of voice, social reach, recall) and report it alongside performance numbers.

New City Launches

- Plan and run go-to-market for Bengaluru, Maharashtra and Chennai: pre-launch demand building, launch campaigns, local partnerships, broker networks and ramp-up to target occupancy.
- Build a repeatable city-launch playbook that can be used for every future market.

Performance Marketing and Demand Generation

- Own full-funnel paid media across Google, Meta, LinkedIn and programmatic, and allocate budget by city, centre and product.
- Own pipeline targets jointly with sales: qualified leads, cost per lead, CAC, cost per seat closed and marketing-sourced revenue.




- Run account-based marketing with sales for enterprise and mid-market clients (managed offices, large seat requirements).
- Build and grow the channel partner and broker program (IPCs, brokers, aggregators) as a dependable lead source.

Marketing Technology, AI and Automation

- Own the marketing tech stack: website, CRM, marketing automation, analytics and attribution, with clean tracking from first touch to closed deal.
- Set up lead capture, scoring, nurturing and routing across email, WhatsApp and chat so that no enquiry is lost or handled late.
- Use AI tools across content production, creative testing, SEO and AI-search visibility, campaign optimisation and reporting, and build these ways of working into the team.

Content, Digital, PR and Community

- Lead the website, SEO (including visibility in AI search and answer engines), social media and content marketing.
- Run PR and media relations, and build founder and leadership visibility as voices on flexible workspaces and the startup ecosystem.
- Drive events and community programs across centres that support both brand building and member retention.

Team, Budget and Reporting

- Build and lead the in-house marketing team and agencies, set clear KRAs, and grow the team as new cities are added.
- Own the annual marketing plan and budget, and report ROI to the founders every month.

Prerequisites for the Job Role:

- 10 to 15 years in marketing, with at least 4 years leading a team, primarily in B2B.




- Highly analytical to draw inferences from large data sets and able to make decisions based on data and analytics.
- Ability to use tools like Excel and similar analytical tools for smooth self-dependency on analysis of data.
- Experience in a startup or high-growth company, with comfort being hands-on while setting strategy.
- Experience marketing a national, multi-city brand, ideally including launching the brand in new cities or markets.
- A proven record of brand campaigns that measurably moved awareness and demand. Candidates should be ready to walk through two or three of them.
- Strong, hands-on command of paid media (Google Ads, Meta, LinkedIn) and performance metrics.
- Strong working knowledge of marketing technology: CRM (e.g. HubSpot, Zoho, Salesforce), marketing automation, GA4, tag management and attribution.
- Practical, current use of AI tools and automation in day-to-day marketing work.
- Comfortable with numbers: manages budgets, builds dashboards and makes decisions from data.
- Has worked closely with sales and owned pipeline or revenue numbers, not only lead volumes.

Good to Have:

- Experience in coworking, flexible workspaces, commercial real estate, hospitality or B2B SaaS.
- Experience building broker or channel partner programs.
- Experience scaling marketing through a fast growth phase.
- A working network across media, agencies, and the startup ecosystem.

How Success Will Be Measured (First 12 Months):

- Recent city launches delivered on plan, with occupancy ramp-up targets met.
- Growth in qualified pipeline and marketing-sourced revenue at the agreed CAC.
- A measurable rise in brand awareness in both existing and new markets.
- Full-funnel tracking live, from first enquiry to closed deal.
- A marketing team and agency setup that consistently delivers against its KRAs.

Interested candidates can directly reach out to yachika,[email protected]

📌 Head of Marketing (Gurugram)
🏢 alt.f coworking
📍 Gurugram