15+ years of experience in digital/performance marketing, preferably in a global or multi-market environment.
- Mandatory experience in VAS and Direct Carrier Billing (DCB) and telecom-based subscription businesses.
- Proven track record of driving revenue, customer acquisition and growth through performance marketing.
- Robust expertise in Google Ads, affiliate marketing and digital acquisition across multiple markets.
www.onmobile.com
- Experience managing large marketing budgets, optimizing channel investments and delivering within cost and ROI targets.
- Strong understanding of CAC, CPA, ROAS, LTV, ARPU, churn, retention and cohort analysis.
- Experience working with telecom operators, affiliates, agencies and digital platforms.
- Proven ability to lead and develop high-performing digital marketing teams.
- Strong commercial, analytical and data-driven decision-making skills.
- Excellent stakeholder management, negotiation and communication skills across geographies and time zones.
📌 Head of Digital Marketing (Bengaluru)
🏢 Fidelitus
📍 Bengaluru
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