Key Responsibilities

 Own and drive the overall digital marketing strategy across channels

 Lead and manage in-house teams including SEO, content, performance marketing, social media, design, and video

 Plan and oversee performance marketing campaigns (Meta, Google Ads, and other platforms)

 Guide SEO strategy including technical, on-page, off-page, local SEO, and generative/AI-driven search optimization

 Ensure strong content, creative, and brand consistency across all digital and offline touchpoints  Align marketing goals with business, sales, and revenue objectives

 Define and track KPIs, dashboards, and performance reports

 Drive lead quality, conversion optimization, and funnel improvements

 Collaborate closely with sales, leadership, and external partners

 Manage budgets, tools, vendors, and agency relationships

 Stay updated with digital trends, platform changes, and emerging technologies

 Build processes, workflows, and best practices for scalability

Core Requirements

 5+ years of experience in digital marketing with hands-on exposure across multiple channels

 Strong working knowledge of:

o Performance Marketing (Meta Ads, Google Ads)

o SEO (Technical, On-page, Off-page, Local, Generative/GEO)

o Content Marketing & Social Media o Creative & Branding (working closely with design and video teams)





 Proven experience managing and mentoring digital marketing teams

 Solid understanding of analytics and data-driven decision-making

 Hands-on experience with:

o Google Analytics 4 (GA4)

o Google Tag Manager o Google Search Console o Performance marketing dashboards and reporting tools

 Experience scaling traffic, leads, and revenue through digital channels

 Strong communication, leadership, and stakeholder management skills

Good to Have / Bonus Skills

 Experience in education, or service-based industries

 Agency Experience

 Knowledge of marketing automation, CRM integrations, and lead management

 Experience managing large websites or multi-location businesses

 Exposure to offline marketing alignment (print, events, branding)

 Certifications in digital marketing, performance marketing, or analytics

Qualifications

 Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)

 Advanced digital marketing certifications are a plus

What We’re Looking For

 Strategic leader with a hands-on mindset

 Ability to balance big-picture thinking with execution

 Strong people management and team-building skills

 Data-oriented decision maker with business acumen

 Passion for growth, experimentation, and continuous learning

📌 Head of Digital Marketing (Thiruvananthapuram)
🏢 S-VYASA Deemed-to-be University Thiruvananthapuram
📍 Thiruvananthapuram