Designation: Head – Marketing & E-commerce

Location: Kotla, New Delhi

Experience: 6–10 years

Industry Preference: Luxury Retail / Eyewear / Fashion / Lifestyle / D2C

Must Have: Strong hands-on Shopify experience

Role Summary:

We are looking for an experienced Head – Marketing & E-commerce to lead Dayal Opticals' Marketing, Shopify E-commerce and D2C business. The candidate will be responsible for driving online revenue, brand visibility, customer acquisition, website conversion and overall digital growth.

Key Responsibilities:

1. E-commerce Strategy & Execution

· Develop and implement the e-commerce strategy aligned with overall business goals.

· Manage end-to-end online sales operations, including website performance, customer journey, checkout process, and fulfillment coordination.

2 Brand & Marketing

· Develop the digital brand strategy for Dayal Opticals.

· Ensure consistent luxury brand positioning across website, social media and digital campaigns.

· Manage agencies, freelancers and digital marketing partners.

· Plan the digital marketing calendar and campaign budgets.

3 Website & Platform Management

· Oversee and optimize the e-commerce website (Shopify, WooCommerce, etc.).

· Coordinate with designers and developers to ensure the site is visually appealing, responsive, and user-friendly

· Manage product listings, descriptions, images, pricing, and categorization.





4 Digital Marketing

· Develop and execute the overall digital marketing strategy.

· Plan and manage Meta Ads, Google Ads, SEO, SEM, email marketing and social media.

· Drive customer acquisition and improve ROAS.

· Develop campaigns for new launches, offers, festive periods and luxury eyewear collections.

· Work closely with the creative/content team for campaigns, photoshoots and digital content.

5. D2C Business Growth

· Own online sales and revenue targets.

· Develop strategies to increase traffic, conversion, AOV and repeat purchases.

· Build customer retention, CRM and remarketing strategies.

· Explore new digital channels and marketplace opportunities.

· Identify current growth opportunities for the online business.

6. Analytics & Reporting

· Monitor Revenue, Traffic, Conversion Rate, AOV, CAC, ROAS, LTV and Repeat Purchase Rate.

· Use Shopify Analytics and Google Analytics/GA4 to identify business opportunities.

· Prepare weekly/monthly digital performance reports for management.

· Analyse customer behaviour and improve the online sales funnel.

7. Team & Stakeholder Management

· Lead the e-commerce/marketing team.

· Coordinate with Sales, Inventory, Operations and Finance teams.

· Manage external agencies and technology partners.

- Pls share CV at [email protected]

📌 Head Marketing & E-Commerce (New Delhi)
🏢 Dayal Opticals India
📍 New Delhi