Role: Digital Marketing & Growth Head

Function: Digital Marketing & Growth

Location: Delhi

Type: Full-time

Industry: Broadcast Media, Online Media, Media Production

About Company The company is one of India's largest private FM radio networks. It operates 67 stations across 49 cities, 1,200 towns, and 50,000 villages, reaching over 45 crore Indians weekly.

It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform extends the brand beyond traditional radio with curated music, news, and lifestyle content.

With a team of 740, the company operates with a startup spirit inside a scaled media institution — attracting builders and risk-takers.

Position Overview

This role owns the full growth engine for the company's digital ecosystem — from performance marketing and paid acquisition to funnel optimization and channel expansion. The Head of Digital Marketing & Growth will set strategy, manage budgets across Google and Meta, and lead a team accountable for measurable revenue and user growth. This is a senior leadership position with direct impact on how tens of millions of Indians discover and engage with the company's digital content.

Role & Responsibilities

- Own and scale performance marketing campaigns across Google, Meta, and emerging platforms with full P&L; accountability for CAC, LTV, and ROAS
- Identify and execute high-impact growth opportunities across partnerships, referral programs, community-led initiatives, and product-led growth to diversify acquisition beyond paid channels
- Build and optimize end-to-end acquisition funnels across geographies through landing page optimization, creative testing, and audience segmentation
- Drive a continuous A/B testing and experimentation culture to improve conversion rates across all acquisition channels
- Define, own, and report on key growth metrics — CAC, LTV, conversion rates,



and channel-level performance — and use data insights to drive budget and strategy decisions
- Collaborate cross-functionally with Product and Tech teams to improve user activation, retention, and overall digital experience in alignment with the product roadmap
- Build, manage, and mentor a high-performing growth team, fostering a culture of execution, ownership, and accountability

Must Have Criteria

- 12–17 years of experience in performance marketing and growth, with at least 2 years in a leadership role owning team and budget
- Prior experience in an OTT or Microdrama platform in a growth or performance marketing capacity
- Hands-on experience managing large-scale paid campaigns on Google Ads and Meta Ads with demonstrated ROI outcomes
- Proven track record of owning and improving CAC, LTV, and conversion metrics at scale
- Experience building and optimizing multi-channel acquisition funnels including A/B testing, audience segmentation, and landing page optimization
- Demonstrated ability to identify and execute growth opportunities across non-paid channels — partnerships, referral programs, or community-led strategies
- Prior experience working cross-functionally with Product and Tech teams on growth or retention initiatives

Nice to Have

- Exposure to product-led growth (PLG) frameworks at a consumer internet company
- Prior experience scaling digital products in both metro and non-metro Indian markets
- Familiarity with community-building as a growth lever in the Indian digital content space

What We Offer

- Senior leadership role with full ownership of growth strategy and budget across a platform reaching 45 crore Indians
- Chance to build and scale a digital ecosystem from within one of India's most recognized broadcast media brands
- Startup-style execution culture backed by the scale and reach of a 67-station national network
- Direct collaboration with product, tech, and content leadership teams

📌 Head - Growth & Digital Marketing (Delhi)
🏢 Recrew AI
📍 Delhi