- Build and execute demand-generation strategies for international markets.
- Develop new lead-generation channels beyond SEO and content.
- Generate qualified B2B leads and build measurable sales pipeline.
- Identify and develop opportunities through:
- Account-Based Marketing (ABM)
- Paid advertising
- Email marketing and nurture campaigns
- Webinars and events
- Partnerships
- Vendor directories such as Clutch, GoodFirms and G2
- Develop marketing channels from scratch and take ownership of their performance.
- Work closely with the existing SEO team and provide strategic direction without relying solely on search marketing.
- Track and optimize marketing performance based on qualified leads, pipeline and revenue, rather than traffic, followers or impressions.
- Develop strategies for overseas software and technology-services markets.
- Work directly with the founder and operate independently in a flat,
ownership-driven environment.
Mandatory Requirements
- Proven experience in personally building new demand-generation channels beyond SEO.
- Demonstrated experience generating international B2B leads, preferably for software or technology services.
- Proven ability to build a marketing function or channel from zero.
- Demonstrable results in terms of qualified leads and pipeline generated, with specific numbers.
- Robust understanding of SEO sufficient to guide an existing SEO team, while having broader growth expertise.
- Experience with international markets, particularly the USA, UK, Europe, Australia or Middle East.
- Ability to work hands-on rather than only managing agencies or delegating execution.
- Strong analytical, strategic and execution skills.