Company Description IDigitalPreneur, founded in 2020, is a fast-growing bootstrapped EdTech company that has scaled to over ₹100 Cr in revenue with a global learner community. The organization focuses on practical, implementation-driven digital skill development and entrepreneurship programs that help individuals learn, earn, and grow in the digital economy. IDigitalPreneur positions itself as a global movement dedicated to building independent, future-ready digital professionals and entrepreneurs, guided by the philosophy.

Experience: 4-6 Years

Department: Marketing & Brand Management

Role Overview

- Own the complete Marketing, Brand, Growth, Content, PR, and Communications function at IDIGITALPRENEUR.
- Develop and execute the long-term marketing strategy to establish this as a credible and recognised digital education brand in India.
- Drive integrated marketing initiatives across Hindi and English markets.
- Act as a strategic business leader, connecting marketing strategy with overall business growth and revenue objectives.

Key Responsibilities

- Define and execute the overall brand and marketing vision.
- Establish transparent brand positioning, messaging, and differentiation.
- Develop long-term strategies for brand awareness, credibility, and market leadership.
- Monitor market trends, customer behaviour, and competitive intelligence.
- Identify emerging market opportunities and growth areas.
- Lead the overall PR and corporate communications strategy.
- Drive national and regional media coverage across relevant publications and platforms.
- Build and maintain relationships with media houses,



journalists, and industry influencers.
- Develop leadership thought-leadership and personal branding initiatives.
- Manage brand reputation and crisis communications.

Content & Brand Storytelling
- Build a scalable content strategy across Hindi and English.
- Establish a structured system for capturing and leveraging student and affiliate success stories.
- Drive video testimonials, case studies, transformation stories, and other credibility-led content.
- Ensure consistent brand messaging across all marketing touchpoints.

Growth & Performance Marketing
- Oversee performance marketing and customer acquisition strategies.
- Drive measurable growth across relevant digital channels.
- Ensure marketing initiatives contribute to lead generation, conversions, revenue, and ROI.
- Analyse campaign performance and continuously optimise marketing investments.

Community & Customer Advocacy
- Build community-led growth initiatives across students, affiliates, creators, and relevant audiences.
- Develop strategies to convert successful students and affiliates into long-term brand advocates.
- Strengthen engagement, trust, and brand loyalty within the community.

Team & Agency Management
- Build, lead,



and mentor a high-performing marketing team.
- Define team structures, KRAs, KPIs, and performance goals.
- Manage external agencies, PR partners, creators, vendors, and strategic partners.
- Establish strong collaboration between Marketing, Sales, Product, and Leadership teams.

Budget & Business Management
- Own the overall marketing budget and ensure effective utilisation of marketing spends.
- Track and optimise key metrics including ROI, CAC, revenue contribution, brand awareness, and campaign performance.
- Present monthly marketing performance and business insights to the leadership team.
- Ensure marketing investments are aligned with business priorities and growth objectives.

Key Requirements

- 4-8+ years of experience in Marketing, Brand, Growth, or a related leadership role.
- Proven experience in building and leading marketing teams.
- Strong understanding of the Indian consumer and digital ecosystem.
- Experience in EdTech, D2C, Consumer Internet, Digital Products, Media, or Creator Economy preferred.
- Excellent leadership, communication, strategic thinking, and stakeholder-management skills.
- Strong understanding of both Hindi and English-speaking markets.
- Demonstrated ability to build brands, not just manage individual marketing channels.

Key Success Metrics

- Brand awareness and market positioning.
- Marketing-driven revenue and business growth.
- Customer acquisition efficiency and ROI.
- PR visibility and media presence.
- Growth of student and affiliate communities.

📌 Growth Marketing Manager (Dwarka)
🏢 idigitalpreneur
📍 Dwarka