Sony Pictures Networks India is looking for a high-performing Group Head – Ad Sales to drive advertising revenue for its Sports portfolio. The role will be responsible for driving revenue growth through sales strategy, client acquisition and retention, strategic account management, and maximizing monetization opportunities across the network’s sports properties.

Position Specification

Education: Post Graduate Diploma / MBA in Management or equivalent

Experience: 12+ years of experience in Television/Media Ad Sales, with strong experience in managing client and agency relationships and delivering advertising revenue. Experience in sports broadcasting or high-impact/live event sales will be preferred, along with exposure to integrated deals, sponsorships, branded content and large-value deal execution. Strong understanding of the media agency ecosystem, sports advertising landscape and revenue monetization models will be an advantage.

Key Responsibilities

Sales Strategy & Planning

- Support the Regional/National Sales Head in developing annual sales plans through market insights, forecasts and business intelligence.
- Translate sales strategy into actionable plans and allocate targets across the team.
- Provide ongoing market intelligence and competitive insights to refine sales strategy and respond effectively to market shifts.
- Identify opportunities arising from the sports content calendar, marquee events and high-impact properties to maximize monetization.
- Partner with internal stakeholders to align sales plans with business and content priorities.

Revenue Generation & Business Development

- Drive achievement of revenue targets across accounts, with a focus on growing wallet share, yield and margins.
- Lead client conversations and support the closure of large, integrated advertising deals.
- Identify and onboard new clients to expand the revenue base and strengthen the advertiser portfolio.
- Leverage sports properties to create and monetize differentiated advertising and sponsorship opportunities.
- Explore opportunities across integrated deals, sponsorships and branded content to maximize revenue potential.




- Track sales costs and identify opportunities to improve efficiency and profitability.
- Ensure timely collections in coordination with the Receivables Management team.

Client & Agency Management

- Build and strengthen relationships with key clients and media agencies.
- Drive client retention through regular engagement, understanding of client requirements and customized solutions.
- Develop strategic relationships with senior stakeholders across advertisers and agencies.
- Identify opportunities to grow share of wallet through deeper engagement and differentiated solutions.
- Position the network’s sports offerings and properties effectively to address client objectives and create business opportunities.
- Build strong relationships across industry forums and business partners to identify emerging opportunities.

Team Leadership

- Lead, mentor and guide the sales team to deliver against revenue and business objectives.
- Monitor team performance and provide direction and support to improve outcomes.
- Drive team capability building, engagement and effective resource allocation.
- Foster a high-performance, collaborative and customer-focused sales culture.
- Ensure effective execution of sales plans and accountability for agreed business outcomes.

Behavioural Competencies

- Strong Collaboration & Stakeholder Management
- Execution Excellence & Result Orientation
- Impactful Communication & Negotiation
- Customer Focus
- Strong Relationship Building & Networking
- High Ownership & Accountability
- Proactive & Solution-Oriented Mindset
- Ability to Thrive in a Fast-Paced, High-Pressure Environment

Technical Competencies

- Strong understanding of the broadcast/media and sports ecosystem




- Knowledge of the competitive landscape and market dynamics
- Understanding of network offerings and sports monetization models
- Strong understanding of client requirements and sales processes
- Experience in sports broadcasting or high-impact/live event sales will be preferred
- Exposure to integrated deals, sponsorships and branded content
- Strong understanding of the media agency ecosystem and large-deal execution
- Ability to translate market intelligence and client requirements into revenue opportunities

Why Join Sony Pictures Networks India

Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment Private Limited and an indirect wholly owned subsidiary of Sony Group Corporation, Japan, is one of India’s leading media and entertainment networks.

SPNI operates a diverse portfolio of 28 premium SD and HD channels across entertainment, movies, sports, kids, and factual entertainment, along with its digital streaming platform Sony LIV. The network reaches over 700 million viewers in India and is available across 150+ countries worldwide.

The network includes leading brands such as:

- Sony Entertainment Television
- Sony SAB
- Sony MAX
- Sony Sports Network
- Sony YAY!
- Sony BBC Earth
- Studio NEXT

Recognized as an employer of choice within and outside the media industry, SPNI has received several prestigious accolades, including:
- India’s Best Companies to Work For 2021 by Excellent Place to Work® Institute India
- Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024
- Recognition among the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount
- ET Future Skills 2024 Award for Best Learning Program Supporting Change Transformation Business Strategy
- TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program

SPNI is currently in its 30th year of operations in India and continues to be a leader in delivering compelling entertainment and sports experiences across platforms.

📌 Group Head - Ad Sales (Sony Sports) (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai