nPosition: General Manager – Footwear / Business Head – Footwear

nDepartment: Business / Operations

nIndustry: Footwear / Fashion / Retail

nLocation: Bahadurgarh

nReports To: Director / Managing Director

nExperience: 15+ Years

nEducation: Graduate / MBA Preferred

n1. POSITION OVERVIEW

nWe are seeking an experienced and commercially driven General Manager – Footwear / Business Head – Footwear to take overall responsibility for the company’s footwear business.

nThe role will be responsible for business strategy, P&L;, sales, retail operations, merchandising, inventory, distribution, manufacturing coordination, team leadership, and business growth .

nThe ideal candidate should have strong experience in the footwear, fashion, lifestyle, or retail industry , with the ability to manage multiple functions and drive business performance from strategy through execution.

n2. KEY RESPONSIBILITIES

nA. Overall Business Management

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- Take overall responsibility for the company’s footwear business and day-to-day operations.
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- Develop and execute business strategies to achieve revenue growth and profitability.
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- Work closely with the Directors / Management on business planning and strategic decisions.
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- Monitor overall business performance and ensure achievement of business objectives.
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- Identify new business opportunities, markets, channels, and expansion opportunities.
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- Establish clear business priorities, targets, and performance measures.
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nB. P&L; and Financial Management

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- Take complete ownership of the business P&L.;
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- Monitor revenue, gross margins, operating costs, EBITDA, and profitability.
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- Develop strategies to improve margins and overall business efficiency.
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- Review MIS, sales reports, inventory performance, and financial KPIs.
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- Control operating expenses and identify opportunities for cost optimization.
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- Ensure business decisions are aligned with financial objectives.
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nC. Sales & Retail Operations

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- Lead sales across Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), distributors, wholesale, e-commerce, and other relevant channels .
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- Drive sales growth, store productivity, conversion, and customer experience.
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- Monitor store-wise, region-wise, and channel-wise performance.
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- Develop strategies for new store openings and retail expansion.
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- Ensure implementation of company SOPs, operating standards, and service standards.
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- Drive achievement of sales targets and improve sales team productivity.
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nD.

Footwear

Merchandising & Product Management

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- Oversee footwear merchandising, product planning, assortment, pricing, and product lifecycle.
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- Analyze market trends, customer preferences, competition, pricing, and product positioning.
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- Coordinate with merchandising, design, sourcing, production, and sales teams.
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- Ensure the right product mix and assortment across different sales channels.
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- Review product performance and recommend additions, modifications, or discontinuation based on market and sales data.
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- Ensure timely product launches and seasonal range planning.
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nE. Inventory & Supply Chain Management

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- Oversee inventory planning, stock replenishment, ageing, and product availability.
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- Monitor stock movement and minimize slow-moving, excess, and obsolete inventory.
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- Coordinate with procurement, production, warehouse, and distribution teams.
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- Ensure timely availability and movement of products across stores and sales channels.
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- Improve inventory turnover and optimize working capital.
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- Establish effective stock allocation and replenishment systems.
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nF. Manufacturing & Quality Coordination

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- Coordinate with manufacturing and production teams to ensure quality, cost efficiency, and timely delivery.
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- Monitor production planning and operational requirements.
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- Ensure implementation of quality systems, SOPs, and process standards.
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- Coordinate with QA/QC teams to maintain product quality.
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- Review and resolve customer/product quality issues.
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- Work with production and sourcing teams to improve product quality, cost, and delivery timelines.
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nG. Distribution & Business Development

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- Develop and strengthen MBO, wholesale, distributor, export, e-commerce, and other business channels .
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- Identify new markets, territories, customers, and business opportunities.
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- Build and maintain strong relationships with key customers, channel partners, distributors, and vendors.
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- Develop go-to-market strategies for new products, markets, and channels.
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- Drive business expansion and improve channel productivity.
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- Evaluate potential partnerships and recent routes to market.
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nH. Team Leadership & People Management

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- Lead cross-functional teams across sales, retail, merchandising, operations, supply chain, and support functions.
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- Define departmental KPIs, targets, and performance standards.
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- Monitor individual and team performance.
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- Coach, mentor, and develop managers and team members.
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- Ensure effective manpower planning and deployment.
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- Build a performance-oriented and accountable organizational culture.
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nI. Operations & Process Improvement

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- Improve business processes, operational efficiency, and productivity.
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- Develop, implement, and monitor SOPs across business functions.
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- Use MIS, analytics, and performance data for informed decision-making.
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- Identify operational gaps and implement corrective actions.
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- Improve coordination between business functions.
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- Drive continuous improvement in cost, productivity, service levels, and operational efficiency.
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nJ. Brand & Customer Experience

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- Maintain brand standards across stores and all customer touchpoints.
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- Work closely with marketing, visual merchandising, e-commerce, and PR teams.
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- Improve customer experience and brand presentation.
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- Ensure consistent brand positioning across offline and online channels.
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- Support brand-building and expansion initiatives.
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- Monitor customer feedback and implement improvements where required.
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n3. CANDIDATE PROFILE

nEducational Qualification

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- Graduate in any discipline.
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- MBA / PGDM in Business Management, Marketing, Retail, Operations, or a related field will be preferred.
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nExperience

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- Minimum 15+ years of relevant experience in footwear, fashion, retail, manufacturing, lifestyle, consumer products, or related industries.
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- Strong experience in business leadership, retail operations, sales, and P&L; management.
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- Experience managing multiple retail formats and sales channels.
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- Strong understanding of footwear merchandising, inventory, distribution, and customer experience.
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- Experience in manufacturing, sourcing, quality, supply chain, or production coordination will be an advantage.
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nKey Competencies

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- Business Leadership &

• Strategic Thinking

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- P&L; and Commercial Management
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- Sales &

• Retail Management

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- Footwear Merchandising
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- Inventory &

• Supply Chain Management

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- Channel &

• Distribution Management

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- Business Development
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- Team Leadership &

• People Management

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- Negotiation &

• Vendor Management

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- Analytical &

• Data-Driven Decision Making

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- Problem Solving
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- Process Improvement
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- Customer &

• Brand Orientation

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- Strong Communication and Stakeholder Management
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n4. KEY PERFORMANCE INDICATORS (KPIs)

nThe position will be evaluated on the following key performance parameters:

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- Overall revenue and business growth
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- P&L; and profitability
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- Gross margin improvement
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- Retail and channel sales
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- Store productivity
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- Same-store sales growth
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- Inventory turnover
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- Inventory ageing and liquidation
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- Product availability
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- New market and channel expansion
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- Customer experience
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- Team productivity
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- Operational efficiency
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- Product quality
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- Business process improvement
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- Working capital efficiency
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n5. PREFERRED INDUSTRY BACKGROUND

nCandidates from the following industries will be preferred:

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- Footwear Manufacturing
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- Footwear Retail
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- Fashion Retail
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- Lifestyle
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- Consumer Products
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- Premium / Luxury Retail
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- Apparel & Accessories
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- Branded Consumer Goods
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n6. REPORTING STRUCTURE

nReports To: Director / Managing Director

nPosition: General Manager – Footwear / Business Head – Footwear

nFunctional Scope:

nBusiness Strategy | P&L; | Sales | Retail | Merchandising | Inventory | Supply Chain | Distribution | Manufacturing Coordination | Business Development | Team Management | Brand & Customer Experience

n7. ROLE OBJECTIVE

nThe primary objective of the General Manager – Footwear / Business Head – Footwear is to lead the overall footwear business with end-to-end accountability for growth, revenue, profitability, operational excellence, customer experience, and organizational capability , while building sustainable business performance across retail, wholesale, distribution, e-commerce, and other strategic channels.

📌 General Manager (Badli)
🏢 Elite Corporate Solutions Private
📍 Badli