Requirements

- 5+ years of experience in Brand Strategy, Strategic Planning, Advertising, Marketing, or a related field.
- Experience in a creative, advertising, digital, or brand consultancy agency is preferred.
- Strong understanding of brand building, positioning, consumer behaviour, and integrated communications.
- Experience developing brand and communication strategies across multiple channels.
- Strong research and analytical skills with the ability to convert data and insights into actionable strategies.
- Excellent presentation, storytelling, and communication skills.
- Strong client-facing and stakeholder management abilities.
- Ability to collaborate effectively with creative and multidisciplinary teams.
- Strong conceptual thinking and problem-solving skills.
- Ability to manage multiple projects and work effectively in a fast-paced agency environment.

About the Role We are looking for a strategic and insight-driven Brand Strategy Manager to develop brand strategies, positioning, communication frameworks, and integrated campaigns for our clients.

The ideal candidate will have a strong understanding of brands, consumers, culture, and market dynamics, along with the ability to turn insights into clear and actionable strategic direction. The role involves working closely with clients, creative teams, account management, digital, content, and other specialist teams to develop impactful brand solutions.

Key Responsibilities

- Develop and implement brand strategies aligned with business and marketing objectives.
- Understand client business challenges, brand objectives, target audiences,



and competitive landscapes.
- Conduct consumer, category, competitor, and market research to identify relevant insights and opportunities.
- Develop brand positioning, value propositions, brand narratives, communication strategies, and messaging frameworks.
- Translate consumer insights into transparent strategic and creative briefs.
- Work closely with Creative, Account Management, Digital, Social Media, Content, and other teams to develop integrated campaigns.
- Provide strategic direction throughout the campaign development and execution process.
- Develop campaign platforms, communication territories, strategic recommendations, and pitch presentations.
- Present strategic thinking and recommendations to clients and senior stakeholders.
- Identify emerging consumer, cultural, media, and industry trends and assess their relevance to brands.
- Evaluate campaign effectiveness and develop actionable recommendations based on performance and insights.
- Contribute to new business pitches, credentials presentations, and strategic proposals.
- Build solid relationships with clients and act as a strategic partner on their brand and communication requirements.
- Manage multiple projects simultaneously while ensuring quality and timely delivery.
- Mentor and guide junior members of the strategy team.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Exec. Br& Strategy Manager (Mumbai)
🏢 Fluidscapes
📍 Mumbai