Lifecycle Marketing Manager (Email & WhatsApp)

Experience: 3+ years | Kolkata or Surat

Most companies treat lifecycle as the thing they do after the real marketing. If you've spent 3 years building flows nobody senior ever looked at, read on.

The Lemon Theory builds and runs digital growth engines for B2B and D2C companies. Strategy, performance, content, CRO, lifecycle and analytics, all in one system rather than six who never speak.

We're looking for someone to own email and WhatsApp across our client accounts.

WHAT YOU'LL DO

- Build and run lifecycle programmes end to end: onboarding, nurture, activation, win-back, retention
- Own WhatsApp fully, from creating to journey to template approvals, opt-in compliance and campaign execution
- Design segmentation and triggers that respond to what people actually did, not what day of the week it is
- Write the copy, or work with writers on it. Either way you own whether it lands
- Own deliverability: domain authentication, list hygiene, sender reputation, the unglamorous parts
- Move the numbers that matter: open rate, CTR, conversion, revenue per recipient, retention and repeat rate
- Test subject lines, send timing, sequence structure and offers, and know which test is worth running




- Work across two very different problems. B2B nurture runs on long, considered buying cycles. D2C retention runs on repeat purchase and churn. The playbooks are not the same
- Report on what the programme produced, in revenue

WHAT WE'RE LOOKING FOR

- 3+ years building lifecycle or retention programmes hands on
- Working knowledge of platforms like Klaviyo, HubSpot, Zoho and Mailchimp. Deep in one or two and able to learn the rest quickly is what we're after, not all four
- Practical WhatsApp Business experience, or the appetite to own it properly from day one
- Comfort with data. Segmentation, cohorts, attribution, and reading a report rather than exporting it
- Based in Kolkata or Surat

WHY TLT

- You'll own the channel, not a queue of sends. Structure, segmentation, what gets tested, all yours.
- The founders are on the accounts with you, so when a programme stalls you have senior people who have solved it before, and you'll get their reasoning rather than an instruction.
- B2B and D2C, multiple accounts, different retention problems. That range compounds faster than three years on one brand.

📌 Email Marketing Manager (Kolkata Metropolitan Area)
🏢 The Lemon Theory
📍 Kolkata Metropolitan Area