- Lead development and execution of integrated digital media strategies to drive brand awareness, engagement, and performance outcomes.

- Partner with business stakeholders to gather campaign briefs.

- Develop media strategies across channels (search, social, programmatic, video, display).

- Evaluate media mix and recommend investment priorities.

- Translate strategies into actionable media plans with KPIs.

- Collaborate with agencies and internal teams for campaign execution.

- Monitor and optimize campaign performance.

- Provide analytics, reporting, and insights for future improvements.

Requirements

Must-Have:

- 5-8 years experience in digital media strategy and planning including performance (lead generation and eCommerce) and brand campaigns.

- Strong knowledge of India digital media landscape, platforms, and consumer behavior in B2B SaaS.

- Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.

- Proven ability to manage complex campaigns and multiple stakeholders.

- Solid analytical, negotiation, and communication skills.

Nice-to-Have:

- Agency experience is highly desirable.

📌 Digital Media ManagerB, SaaS) (Bengaluru)
🏢 Accelon Consulting
📍 Bengaluru