Digital Marketing Specialist – Wellcaza Group

Company: Wellcaza Group

Location: Kochi, Kerala

Job Type: Full-time

Experience: 3–6 years

Department: Marketing & Business Development

Industry: Healthcare | Education | Geriatric Care

About Wellcaza Group

Wellcaza Group is a growing organisation operating across Healthcare, Education and Geriatric Care. We are looking for a results-driven Digital Marketing Specialist who can take ownership of our digital presence, lead generation, brand visibility and marketing campaigns across our group businesses.

This is not a purely social-media or content-creation role. We are looking for someone who understands performance marketing, SEO, lead generation, conversion optimisation, analytics and customer acquisition.

Key Responsibilities

- Develop and execute digital marketing strategies for Wellcaza Group and its businesses.
- Plan and execute campaigns for Wellcaza School of Health Sciences, healthcare services and geriatric care initiatives.
- Develop strategies to generate high-quality student enquiries and admissions leads.
- Manage and optimise Google Ads, Meta Ads and other relevant digital advertising platforms.
- Develop and execute a strong SEO strategy, including on-page, off-page and local SEO.
- Conduct keyword research and competitor analysis.
- Improve website traffic, organic rankings, enquiry generation and conversion rates.
- Monitor and analyse campaign performance using Google Analytics, Google Search Console, Google Tag Manager and advertising dashboards.
- Build landing-page and conversion strategies to improve lead quality.
- Work closely with the admissions/sales team to understand lead quality and improve conversion.
- Develop remarketing and lead-nurturing strategies.
- Coordinate with external digital marketing agencies, freelancers, designers, content creators and influencers when required.




- Identify new digital channels and opportunities for student acquisition and healthcare customer acquisition.
- Track marketing KPIs, prepare weekly/monthly reports and provide actionable recommendations.
- Stay updated with changes in search algorithms, digital advertising platforms, SEO practices and emerging marketing trends.

What We Are Looking For
- 3–6 years of hands-on experience in digital marketing.
- Strong practical knowledge of SEO, SEM, Google Ads, Meta Ads, analytics and lead generation.
- Experience in generating and improving the quality of leads, not simply increasing lead volume.
- Strong understanding of conversion funnels and customer journeys.
- Ability to analyse campaign data and make decisions based on performance.
- Experience with Google Analytics 4, Search Console, Tag Manager and keyword research tools.
- Strong understanding of local SEO and Google Business Profile.
- Good communication and coordination skills.
- Ability to work independently and take ownership of marketing outcomes.
- Experience in education, healthcare, hospitals, medical education, training institutes or other lead-generation businesses will be an advantage.

Key Performance Areas The successful candidate will be expected to contribute towards:

Student Acquisition

- Qualified student enquiries

- Admission conversions

- Cost per qualified lead

- Cost per admission
- Lead-to-admission conversion rate

Digital Growth
- Organic search visibility

- Website traffic

- Keyword rankings

- Website enquiries

- Conversion rate

Marketing Performance
- Campaign ROI

- Lead quality





- Customer acquisition cost

- Monthly campaign performance

Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.
- Relevant skilled certifications in Google Ads, Analytics, SEO or Meta will be an advantage.

Preferred Experience Candidates with experience in any of the following sectors are preferred:
- Healthcare

- Hospitals

- Medical education

- Allied health sciences

- Educational institutions

- Skill development

- Training institutes

- Healthcare services
- Lead-generation businesses

Why Join Wellcaza?
- Opportunity to work across Education, Healthcare and Geriatric Care.
- High-ownership role with direct involvement in business growth.
- Opportunity to build and execute digital marketing strategies rather than simply follow instructions.
- Work closely with the management team and contribute directly to measurable business outcomes.
- Opportunity for career growth within a growing organisation.

Salary ₹35,000 to ₹50,000 per Month, depending on experience, skills and demonstrated performance.

Candidates with significantly stronger experience and a proven track record of delivering measurable results may be considered for a higher package.

How to Apply

Interested candidates can apply through Indeed with their updated resume to [email protected] or attend direct interview on 25th & 26th September 2026 Time 10am to 03pm.WELLCAZA SCHOOL OF HEALTH SCIENCES

Edappally Raghavan Pillai Road, Elamakkara, Kochi, Ernakulam, Ernakulam District, Kerala 682026, India . POC (phone hidden)

Please include examples of digital campaigns, SEO projects, lead-generation campaigns or measurable results you have personally handled.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Elamakkara)
🏢 Wellcaza School of Health Sciences
📍 Elamakkara