Digital Marketing Strategist Role Overview

We are looking for a Digital Marketing Strategist with strong expertise in social media marketing, performance marketing, and digital campaign strategy, preferably with experience in political campaigns, public figures, advocacy, or election-related digital marketing.

Key Responsibilities

- Develop and execute end-to-end digital and social media strategies for political leaders, organizations, and campaigns.
- Plan and manage organic and paid campaigns across Facebook, Instagram, X (Twitter), YouTube, and other relevant platforms.
- Create, launch, monitor, and optimize Meta Ads campaigns for awareness, reach, engagement, video views, follower growth, lead generation, traffic, and messaging.
- Conduct audience research, targeting, retargeting, segmentation, custom audience, and lookalike audience planning.
- Perform A/B testing of creatives, ad copies, headlines, CTAs, audiences, placements, and campaign objectives.
- Develop and manage weekly/monthly content calendars in coordination with content and creative teams.
- Provide strategic inputs for ad copies, captions, hooks, headlines, CTAs, video concepts, and creative briefs.
- Monitor and optimize campaign performance based on CPL, CPM, CPC, CTR, CPA, Conversion Rate, Engagement Rate, Reach, and ROAS.
- Analyze competitors, audience behavior, trending topics, and content performance to identify growth opportunities.
- Coordinate with content writers, graphic designers, video editors, and campaign teams for timely execution.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Manage advertising budgets and optimize campaign spending for maximum efficiency.
- Monitor ad account health, campaign delivery, creative fatigue, audience saturation, and technical issues.




- Identify opportunities to scale high-performing campaigns while maintaining budget efficiency.
- Stay updated with social media algorithms, Meta Ads updates, digital trends, and political communication practices.
- Manage multiple campaigns simultaneously and ensure timely execution, reporting, and performance tracking.

Required Skills & Qualifications

- Strong knowledge of Political Social Media Marketing and Digital Campaign Strategy.
- Hands-on expertise in Meta Ads Manager (Facebook & Instagram Ads).
- Strong understanding of audience targeting, retargeting, custom audiences, lookalike audiences, and campaign segmentation.
- Proficiency in Performance Marketing and Social Media Analytics.
- Strong understanding of key digital marketing metrics including CPL, CPM, CPC, CTR, CPA, Conversion Rate, Engagement Rate, Reach, and ROAS.
- Excellent knowledge of Facebook, Instagram, X (Twitter), YouTube, and other relevant digital platforms.
- Strong skills in content strategy, ad copywriting, creative planning, and campaign messaging.
- Ability to analyze audience behavior, competitors, trends, and campaign performance.
- Robust data analysis, problem-solving, and decision-making skills.
- Ability to effectively coordinate with content, creative, video, and campaign teams.
- Good understanding of political communication, public issues, and current digital trends.
- Ability to manage multiple campaigns and work effectively under tight deadlines.

Experience

- 5 years of relevant experience in Social Media Marketing, Performance Marketing, Digital Marketing, or Political Digital Campaigns preferred.
- Prior experience with political campaigns, political organizations, public figures, advocacy campaigns, or election-related digital marketing will be an advantage.

Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Strategist (Bhopal)
🏢 Akalp Technomedia Solutions
📍 Bhopal